A/B Testing

Why Your Best Ads Might Not Be Your Best Performers: A Deep Dive

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In the world of performance marketing, it’s easy to get caught up in the metrics and best practices. You might think that a perfectly crafted ad will always outperform a more casual, human approach. But what if I told you that sometimes, the ads that break the rules can yield the best results? This is … Read more

Mastering Meta Ads for Your Temporary Tattoo Webshop: Campaign Structure and A/B Testing Strategies

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Launching a webshop is an exciting venture, especially in a niche like temporary tattoos for adults. However, diving into Meta Ads (Facebook/Instagram) can be overwhelming. Many entrepreneurs struggle with campaign structure and A/B testing, which are crucial for driving traffic and conversions. Let’s break down how to effectively set up your campaigns and approach A/B … Read more