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How AI Is Impacting Email MarketingMarketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research. AI Is Making Marketing BoringAs the industry rushes to embrace artificial intelligence with breathless enthusiasm, a subtle but dangerous trend is emerging: Marketing is becoming predictable. Search Engine MarketingSearch Engine Marketing - In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign. Branding vs. Performance MarketingIs brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop an obsession with performance marketing while placing branding in the proverbial back burner. Traditional marketing is dead (almost)Traditional marketing and its old model built on impressions, eyeballs, and generalized awareness, is out. Performance marketing is in, as the go-to marketing approach. PPC advertising and beyondNo matter how big or small your business is, what industry you’ll work in, or what you sell, pay-per-click advertising should be a vital part of your digital strategy. With so much competition out ... Google Ads Change Bid Strategy PopupSome advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change ... Landing Page Optimization"Landing Page Optimization" would be appropriate for an H1 or H2 header for this article. Body links: The text of the links on the page can help determine a page's relevance ranking for specific ... How To Bring Your SEO & SEM Teams TogetherBoost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together Learn how to maximize your marketing ROI through strategies that align the efforts of both paid and organic together. How to Create a Digital Marketing FunnelDigital marketing becomes more effective when it's focused on lead generation. Collecting names, emails, and phone numbers are the best way to bring potential customers into the funnel. Automated buying strategies need to changeAs part of The Drum’s Digital Advertising Deep Dive, digital media agency Coegi’s Elise Stieferman argues that media buying strategies must start looking to the future of digital advertising ... Direct MarketingDirect marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally ... 10 Reasons to Ditch Your Marketing Funnel ReportMost marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your ... Technology is changing direct response marketingDirect response, meet digital Digital marketing is a type of marketing that essentially didn’t exist thirty years ago, but now makes up a huge chunk of the advertising world. When you see an ad on a ... Demystifying Conversion Rate OptimizationConversion Rate Optimization is the technique of using analytics and user feedback to make a website perform better in terms of the action you want visitors to take. 6 steps to mobile landing page optimizationMobile landing page optimization is a different world. Of course, you have to ensure that your pages are mobile ready. They should be compatible with Android 2.x and iOS 3.x and later. Ecommerce Conversion Rate OptimizationEcommerce Conversion Rate Optimization – Improve Your Online Sales Improving your ecommmerce conversion rate can seem impossible but there loads of easy tips you can use to boost your sales. OMG: Why brands need performance marketingOnline performance marketing (OPM) brings together activities across a range of digital channels, from mobile to social to SEO, with one thing in common – payment is required only when a particular ... What Is DR Marketing?DR, or direct response, marketing includes promotional messages aimed at generating an immediate response from targeted customers. For a small business, direct response marketing is often the most ... 5 Types Of Performance Marketing FraudThe performance-marketing space is notorious for advertisers returning far more than would otherwise be reasonable. Even conversions from high-quality, transparent traffic will be deemed as “all fraud ... Mobile Landing Page OptimizationMobile Landing Page Optimization - 10 Best Practices for Success Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Preparing a Direct Marketing CampaignNo. Direct marketing is any marketing activity that can generate a direct and measurable response. Conventional advertising can be "direct," as can telephone, fax, e-mail and, of course, the Internet.