Get the latest insights in performance marketing – curated daily from trusted sources.
From Google Ads strategy and conversion optimization to funnels, direct response, and media buying – this is news that actually helps you grow.
Performance Marketing & Google Ads News
Blue Interactive Agency Pioneers the Future of Digital Growth With AI-Powered Marketing SolutionsPRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.
Navigating AI Adoption and Use in Marketing: A Strategic ApproachThe advent of accessible AI technologies marks a significant milestone in the evolution of business. Automation tools equipped with AI capabilities are revolutionizing traditional workflows, ...
Landing Page Optimization Is Not a Strategy, CXO IsLanding pages aren't dead—or even unimportant—but treating them as a standalone strategy for sustaining customer loyalty, growing revenue, or other marketing goal is not the answer. In the world of ...
OMN | Next Gen SEO & KI-Marketing Schweiz Reinforces Next Generation Marketing Leadership with AI SolutionsNext Gen SEO & KI-Marketing Schweiz continues to strengthen its position as Switzerland’s provider of AI-driven marketing solutions, addressing the evolving digital transformation needs of businesses ...
Effective strategies for funnel optimization in digital marketingNel 2025, ottimizzare il funnel di vendita è fondamentale per il successo nel marketing digitale.
Clicks, Collaborations, and Connections: Exploring Amelia Castellanos’ Approach to Brand Marketing ExcellenceNoting how digital marketing can still favor traffic over transformation, Castellanos has made optimization an art form ...
MHN Executive Council: Tips for Building AI into Your 2026 Marketing StrategiesAt The REMM Group, AI is becoming an integral part of how we analyze, create and communicate. By 2026, we see AI continuing to elevate our marketing through three primary channels: ...
Golden Goose Marketing Highlights Digital Transformation in Construction Marketing IndustryGolden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is adapting to the digital age through innovative marketing strategies. As ...
netpulse AG Advances AI-Driven SEO Solutions for Digital Marketing Transformation in SwitzerlandPRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to transform how businesses approach search engine optimization and Google Ads ...
OpenX and Attain’s In-Flight Sales Optimization Solution Delivers 14% Conversion Rate for McDonald’sOpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and Attain, the most trusted and comprehensive source for live purchase data, today announced a groundbreaking ...
The CTV performance maturity gapThe first wave of Connected TV (CTV) advertising was built on a seductive promise: simplicity. Platforms emerged to make buying TV ads feel as ...
Digital Marketing Agency, Marketer, Expands to Kansas City, MissouriThe nationwide agency brings data-driven SEO, PPC, content marketing, and web development services to Kansas City’s thriving business ...
Prove It! How Experimentation Reveals The True Value Of MarketingGoogle Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, and confidently optimize marketing investments.
Google Ads New Investment Strategy Recommendation PageGoogle Ads added a new tab on the Recommendations page named Investment Strategy. This tab "provides account-level suggestions to help you understand the potential impact of increased investment on ...
3 AI Applications My Students Are Using That Most Marketing Teams MissAccording to Epsilon's 2025 "State of AI in Marketing" report, 94% of organizations now use AI to prepare or execute marketing, with content optimization ranking as the top use case at 51% of teams.
Jack Hepp talks about getting fired from his first PPC jobAfter being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, trusted PPC expert.
Marketing In The AI Era Has A Marketing ProblemIn the AI era, marketing faces a credibility crisis driven by years of overpromising and underdelivering, leading to skepticism. In this guest commentary, Shafqat Islam of Optimizely writes that to ...
Human Skills Power Real-World Marketing in the AI EraWes Durow joins Ben Thomas on Experts Talk to explore how future marketers can thrive amid AI and automation—emphasizing clarity, creativity, and authenticity as the keys to success in real-world ...
Revisiting Response Rates: Why Direct Mail’s ROI Keeps RisingIn today’s crowded marketing landscape, direct mail continues to outperform when it comes to engagement ROI. And the latest data proves it.
Agencies Embrace AI, Curation & Third-Party Data to Power a New Era in Media BuyingThe study – Media Buying in Transition: What Agencies Must Do Next – shows that 81% of agencies are concerned that relying solely on an advertiser’s own first-party data limits their ability to scale ...
AI can’t replace cultural intelligence in marketingAI is incredible at speed, reach, and pattern recognition. But without the human layer of cultural fluency, especially from engineers and creatives who represent the audiences you’re serving, it’s ...
What is Boost Ads? How Boost Ads Became the Best Google Ads Agency in India: A Success Story of Strategy and InnovationNew Delhi [India], October 14: Boost Ads is the best Google Ads agency in India, founded by Anaam Tiwary, who is recognized as the country's leading Google Ads expert. With over 15+ years of ...
Alastair Kane Search Marketing Highlights Critical Role of PPC Consultant Expertise in Era of AI AutomationAlastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...
Performance Branding in B2BThis article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...
What is Affiliate Marketing?Affiliate marketing is a performance-based marketing strategy that involves a business partnership where one party, the merchant or advertiser, compensates another, the affiliate, for generating ...
My Marketing Pro Launches the First AI-Driven Platform to Unify Brand-Building and Direct MarketingNEW YORK, Sept. 15, 2025 /PRNewswire/ -- My Marketing Pro, an AI-powered connected media platform, launches today as the first solution to unify AI-powered mass awareness with precision direct ...
James Williams Redefines Paid Media Strategy with Traffic and BridgesThrough systematic processes, cross-device measurement, and data-driven optimization, Traffic and Bridges empowers clients to focus on growth while leaving the complexity of paid media management to ...
Traditional marketing is dead (almost)Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...
Content Marketing Offers Distinct Advantages For Small Businesses Over PPCContent marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...
PPC Geeks and the integration of sustainability principles within the digital advertising sector@2024 - All Right Reserved.
How to use landing page optimization to increase your conversionsIf you spend time inside a SaaS growth team, you’ve heard the debate: “Do we need a better hero image, or is the CTA not bold enough?” Someone suggests A/B testing a new button color. Another proposes ...
Ironmark Announces the Acquisition of Vista OneIronmark has announced the acquisition of Vista One, a franchise-focused digital marketing agency specializing in lead generation and social media direct response for multi-location franchise brands.
Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison DirectEDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand ...
Dan Kennedy's Old-School Direct Response Marketing Delivering Modern ResultsIt's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
Today's Digital Marketing Funnel (and How to Optimize Your Conversions)You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...
How To Boost ROI With Google PPC Ads: 19 Expert Tips And AlternativesMastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...
Mastering Pay-Per-Click (PPC) Advertising for Affiliate SuccessWhen you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...
Why Start With Organic Marketing Vs. Paid Ads? 5 Reasons And Practical Tips To Succeed"Should I focus on organic marketing or invest in paid ads?" I get this question all the time from both startup founders and small businesses owners I mentor, train or help at my agency. Many of them ...
16 Takeaways Brands Can Glean From Nike’s Return To Brand BuildingLike many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...
AUDIENCEX Redefines Media Buying with Guaranteed Performance and Predictable ROIVenice, California, Feb. 03, 2025 (GLOBE NEWSWIRE) -- AUDIENCEX, a leader in media buying innovation, has introduced a groundbreaking approach to marketing investments, ensuring guaranteed results ...
Banner Health has Chosen Vision Media to Lead its Media Buying StrategyBELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the ...
Navigating Ad Fatigue – How to Keep Your Google Ads Fresh and EngagingIn the dynamic world of digital marketing, Google Ads remain a cornerstone for businesses aiming to reach their target audience efficiently. However, a challenge that many marketers face is ad fatigue ...
Embracing Accountability: Best Practices For A More Responsible Era Of Digital MediaThe old saying “may you live in interesting times” has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly ...
Artificial Intelligence (AI) in Marketing Global Strategic Business Research Report 2024-2030: Market to Surpass $220 BillionDUBLIN--(BUSINESS WIRE)--The "Artificial Intelligence (AI) in Marketing - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering. The global market for Artificial ...
How to Stop Overpaying for Google Ads: Three Smarter Bidding StrategiesAre you wondering how to stop overpaying for Google Ads? You're not alone. Many businesses struggle with ad spend that isn't getting the return they expected . Google search ads operate on a ...
There is no ‘best’ Google Ads bidding strategy, study findsMax Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s just one interesting finding from ...
Google Ads To Phase Out Enhanced CPC Bidding StrategyGoogle Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. Google is phasing out Enhanced CPC bidding. Existing ...
Is it time to rethink your Google Ads strategy?Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword ...
Google Ads Change Bid Strategy Popup DialogSome advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change their ...
Digital Marketing for Small Business: How to Maximize Your ImpactToday, it’s rare that a business owner has zero experience with online advertising. Even the smallest family business typically has a GoDaddy or Wix website, tried to boost a social media post, or ...
How To Balance Performance And Brand MarketingAchieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...
Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing PerformanceLet’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the ...
15 Performance Marketing Insights To Pay Attention To In 2024As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...
Landing Page OptimizationSo, the CEO thinks your company Web site is optimized to attract search engine traffic because when he types the company name into Google your home page is listed at the top of the search results. Of ...
Mekanism’s CEO on future proofing the agency with performance marketingThe need to break down the barrier between brand and performance marketing has changed the shape of agencies, with a traditional creative focus more frequently complemented by data-oriented work that ...
The 4 Marketing Strategies Your Shopify Store Needs to Drive TrafficOpinions expressed by Entrepreneur contributors are their own. After taking the leap into the ecommerce world and launching your Shopify store, you’re probably looking for ways to attract new ...
Conversion Rate Optimization for Law FirmsJust when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world.
How to Create a Digital Marketing FunnelDigital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...
Funnel Construction Officially Launches To Deliver Groundbreaking Marketing Solutions To ClientsNew, prominent funnel marketing agency, Funnel Construction, announce their official launch to offer funnel-based marketing and build high-converting sales funnels for businesses The team at Funnel ...
How Conversion Rate Optimization Improves Online SalesConversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...
Improve Conversion Rate Optimization With a CRO ChecklistConversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...
5 Simple Conversion Rate Optimization Tips for Lead Generation SitesThe best way to improve the results of a search engine optimization campaign is to increase the effectiveness of the traffic being driven by your efforts. This is as true for search engine marketing ...
How To Implement Effective Digital Marketing FunnelsWhat is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a ...
How the right digital marketing mix can fill your sales funnelIn a world where people spend more than half their day staring at a screen, it’s imperative that businesses use digital marketing to target customers online. Using the right mix of digital marketing ...
10 Reasons to Ditch Your Marketing Funnel ReportMost marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your ...
How Will Digital Transformation Change the Marketing Funnel?The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales ...
Landing Page Optimization: Keep it SimpleIf there is one part of your website that is probably most important, it is your landing page. After all, as the name suggests, it’s where your customers land when they first arrive at your website, ...
Conversion Rate Optimization: From a Luxury to a Necessity in 2016A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that action manifests: The more visitors that sign up for a trial, ...
6 Things You May Not Know About Conversion Rate OptimizationConversion rate optimization is one of the fastest-growing movements in the digital marketing universe. For a long time, not many people knew about conversion rate optimization. It was often something ...
How to Play Smart in a World of Senseless Conversion Rate Optimization TacticsReading a lot of conversion rate optimization tactics online and can’t wait to apply them? Make sure you learn to do it the smart way. Plenty of people will offer tactics for conversion rate ...
Demystifying Conversion Rate OptimizationDo you have trouble getting your website visitors to perform the action you want? If so, you’re not alone. Research has shown that many businesses are only able to convert just about 4% of the total ...
Forget Everything You Know About Conversion Rate Optimization And Focus On ThisConversion rate optimization is a big deal. Using the powers of CRO, you can leverage your existing website traffic, make a few minor changes, and boost revenue dramatically — all in a couple of weeks ...
6 steps to mobile landing page optimizationThe rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion ...
Landing Page Conversion: Organic & Content OptimizationAs a content and search marketing professional, driving targeted traffic through your content is one of the first goals in your strategy. Some marketers could stop there knowing they’ve done a good ...
Mobile Landing Page OptimizationLanding pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. On-page optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a ...
New book addresses landing page optimizationAre you a print subscriber? Activate your account. By Adrianne Pasquarelli - 2 hours 29 min ago By Judann Pollack - 4 hours 11 min ago By Ad Age Studio 30 - 7 hours 21 min ago By Ethan Jakob Craft - 7 ...
Landing Page And Site OptimizationYou create a great email program, you optimize creative, timing and targeting; the recipient finds it interesting and clicks through to the Web site. Touchdown! Or is it? Just how well is the user ...