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Google details 2026 ads strategy centered on AI-powered search and commerceVidhya Srinivasan outlined Google’s 2026 ads and commerce priorities, including expanded AI tools like AI Max to broaden the reach of search advertising.
720 Digital Marketing Transitions to AI-First ApproachRevolutionizing Local Business Growth with AI Strategies Franklin, United States - January 18, 2026 / 720 Digital ...
PPC mistakes that humble even experienced marketersFrom Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.
AI In AR Marketing: Delivering Immersive, Interactive ExperiencesThe most advanced brands are already stitching AI and AR into complete customer journeys rather than treating them as one‑off stunts.
In The B2Ai Era Agent Experience Is Rewriting The Marketing PlaybookAgent experience (AX) is the new competitive advantage in the era of AI. Learn how B2Ai commerce is transforming marketing and what businesses must optimize now.
Comprehensive Guide to Media Buying: Process, Trends, and StrategiesDiscover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.
PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are SpentTransform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.
Digital Hitmen Pty Ltd Implements Senior-Led Delivery Model Across SEO and PPC ServicesFebruary 7, 2026) - Digital Hitmen Pty Ltd, a digital marketing agency based in Attadale, Western Australia, announced the implementation of a senior-led campaign delivery model across all SEO and PPC ...
How AI Will Shape Trust and Personalization in B2B Events in 2026Explore how AI is reshaping B2B event marketing in 2026, from personalized attendee experiences to breaking data silos and rebuilding customer trust.
AI in Database Strategies: The Invisible Engine Powering Modern MarketingDiscover how AI is transforming marketing databases in 2026. Learn the top use cases like lead enrichment and how to overcome barriers like data quality and skill gaps.
How to Create a High-Performing Google Ads Targeting StrategyOverview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and targeting.Intent-driven keywords, locatio ...
AI-Powered AgTech Sees Significant Growth in AI-Driven Digital Marketing Adoption, According to Latest Digital.Marketing ReportNew research outlines how artificial intelligence is reshaping agricultural digital marketing, sales cycles, and buyer targeting across the ...
The Performance Marketing Channel Retailers Are OverlookingCashback platforms have evolved far beyond “deal sites.” Globally, they drive tens of billions in annual retail sales and capture hundreds of thousands of daily shopper actions.
Marketing in the Age of AIMost marketing teams adopt AI as tools. The best teams adopt it as an operating model, turning sharper decisions and consistent positioning into measurable growth.
4 Reasons Your Google Ads Clicks Are Down & What You Can DoClicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes to stabilize volume and results.
Overit Acquires Web Traffic Advisors to Lead In the AI Marketing EraOverit acquires Web Traffic Advisors to expand AI-driven marketing, enhance search strategy, and position clients for ...
5 Google Analytics Reports PPC Marketers Should Actually UseTurn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions and revenue.
PPC.co Launches AI PPC Readiness & Management Services Ahead of Advertising Expansion in AI Search PlatformsNew offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer engines Seattle, Washington, United States, January 23, 2026-- PPC.co, a leading ...
Why Brand and Performance Marketing Work Better TogetherThe most successful companies know that true growth happens when these two objectives work in harmony, not in opposition. The evidence is now clear: Brand and performance are not opposing forces; they ...
Agentic AI as marketing infrastructureAgentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing ...
8 media buying and strategy predictions for 2026—what industry experts agree onExplore how 100 ad leaders say AI, data, agencies, CTV, creators and brand strategy will reshape marketing in 2026.
SMB Landing Page Optimization TrendsHow often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they ...
Predict Or Perish: Why Performance Marketing Must Evolve With AI In 2026Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search, before triggering campaigns. But in today’s fractured landscape, those signals can arrive too late ...
Google To Advance Bidding Strategy In AdsGoogle will soon introduce "Journey Aware Bidding" in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads ...
What is Affiliate Marketing?Affiliate marketing is a performance-based marketing strategy that involves a business partnership where one party, the merchant or advertiser, compensates another, the affiliate, for generating ...
Performance marketing without permissionCategories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Digital Marketing World Forum, the ...
Agentic PPC: What performance marketing could look like in 2030Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ...
Landing Page Optimization 101: The Basics & Best PracticesLanding pages aren’t complex. But there are some rules and best practices you need to be aware of if you want them to actually convert. Keep All The Important Stuff Above The Fold The “fold” is the ...
Beyond The Hype: How Agentic AI Can Finally Unite Marketing’s Creative And Scientific SidesThe two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era – one built not only on automation but also on orchestration and intelligence. Agentic AI ...
Website Conversion Rate OptimizationYes! I want to attend Website Conversion Rate Optimization and enjoy a year of PRO membership! With PRO I get: Your advertising and marketing drives traffic to your website. But if a visitor leaves ...
media buying strategyAs the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...
Why You’re Losing The Media Game In 2025 (And How To Catch Up)Results-driven marketer with 20+ years of experience with hands-on digital execution. CEO and founder of Twelve Three Media. Let’s be blunt: If you’re still executing media buys across a patchwork of ...
How to use landing page optimization to increase your conversionsIf you spend time inside a SaaS growth team, you’ve heard the debate: “Do we need a better hero image, or is the CTA not bold enough?” Someone suggests A/B testing a new button color. Another proposes ...
Get ready for more ads in Google's AI search answersYou're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!
Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison DirectEDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand ...
Dan Kennedy's Old-School Direct Response Marketing Delivering Modern ResultsIt's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
Why Start With Organic Marketing Vs. Paid Ads? 5 Reasons And Practical Tips To Succeed"Should I focus on organic marketing or invest in paid ads?" I get this question all the time from both startup founders and small businesses owners I mentor, train or help at my agency. Many of them ...
AUDIENCEX Redefines Media Buying with Guaranteed Performance and Predictable ROIInnovative Approach Combines Advanced Data Modeling, Fixed CPA Guarantees, and Scalable Solutions Venice, California, Feb. 03, 2025 (GLOBE NEWSWIRE) -- AUDIENCEX, a leader in media buying innovation, ...
Pat Mercuri, Founder of Managed Direct Response, was Nominated for OCBJ’s Excellence in Entrepreneurship Awards for the 11th Consecutive YearIRVINE, Calif.--(BUSINESS WIRE)--Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the prestigious Orange County Business Journal (OCBJ) Excellence in ...
Today's Digital Marketing Funnel (and How to Optimize Your Conversions)You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...
Brand Vs. Performance Marketing: Lessons from Advertising Week New YorkOne standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...
PPC advertising and beyondNo matter how big or small your business is, what industry you’ll work in, or what you sell, pay-per-click advertising should be a vital part of your digital strategy. With so much competition out ...
How to build a conversion funnel using advanced digital marketingThis session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...
How To Balance Performance And Brand MarketingAchieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...
Rapp Sets Sail With Princess Cruises, Wins Direct Response Marketing AOROmnicom precision marketing agency Rapp has been selected as the direct response marketing Agency of Record for Princess Cruises. Under the remit Rapp is tasked with boosting the brand’s CRM ...
All Marketing Is Performance Marketing NowMarketing and advertising have traditionally been split along a line. On one side are big brand campaigns that throw generous budgets at awareness-raising with flashy TV commercials and whole-page ...
PPC.io Raises $5M in Seed Funding to Revolutionize PPC MarketingSAN FRANCISCO, June 06, 2024 (GLOBE NEWSWIRE) -- Pay per click (PPC) marketing startup PPC.io announced it has raised $5 million in seed funding, led by angel investors in the marketing space. The ...
All Marketing Is Performance MarketingIf Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other ...
15 Performance Marketing Insights To Pay Attention To In 2024As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...
Landing Page OptimizationSo, the CEO thinks your company Web site is optimized to attract search engine traffic because when he types the company name into Google your home page is listed at the top of the search results. Of ...
The Role Of Behavioral Targeting Signals In Direct Response MarketingThe first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...
Managed Direct Response Empowers Mortgage Companies to Scale Through Direct Mail and Digital MarketingIRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...
What Is PPC Management?PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...
3 PPC marketing trends to keep a pulse on in 2023As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out ...
Comparing PPC And SEO: Which Has A Greater ROI For Law Firms?Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Asking whether it’s better for your firm to focus advertising ...
Conversion Rate Optimization for Law FirmsJust when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world.
Google PPC Can Improve Your HVAC Marketing StrategyDigital channels are frequently talked about as a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs like cost per lead and total lead ...
How to Create a Digital Marketing FunnelDigital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...
Should You Trust Artificial Intelligence in Marketing?AI-based marketing tools allow teams to derive insights from the data collated and available, and the decisions based on insights from these tools offer customized and completely personalized ...
Funnel Construction Officially Launches To Deliver Groundbreaking Marketing Solutions To ClientsNew, prominent funnel marketing agency, Funnel Construction, announce their official launch to offer funnel-based marketing and build high-converting sales funnels for businesses The team at Funnel ...
How Conversion Rate Optimization Improves Online SalesConversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...
Improve Conversion Rate Optimization With a CRO ChecklistConversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...
How To Implement Effective Digital Marketing FunnelsWhat is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a ...
How the right digital marketing mix can fill your sales funnelIn a world where people spend more than half their day staring at a screen, it’s imperative that businesses use digital marketing to target customers online. Using the right mix of digital marketing ...
Direct Response IS BrandingToo many advertisers view direct response and brand marketing as two separate and distinct efforts, often managed by different departments within an organization. But really, they are two sides of the ...
Applying Conversion Rate Optimization to All Aspects of MarketingConversion rate optimization is a systematic way to convert prospects. When marketers talk about CRO, they’re generally focusing on the rate at which a website visitor becomes a lead, sales ...
10 Reasons to Ditch Your Marketing Funnel ReportMost marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your ...
How Will Digital Transformation Change the Marketing Funnel?The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales ...
Landing Page Optimization: Keep it SimpleIf there is one part of your website that is probably most important, it is your landing page. After all, as the name suggests, it’s where your customers land when they first arrive at your website, ...
9 Little-Known Tricks About Conversion Rate OptimizationThe truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. Many entrepreneurs have great presence on ...
Conversion Rate Optimization: From a Luxury to a Necessity in 2016A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that action manifests: The more visitors that sign up for a trial, ...
6 Things You May Not Know About Conversion Rate OptimizationConversion rate optimization is one of the fastest-growing movements in the digital marketing universe. For a long time, not many people knew about conversion rate optimization. It was often something ...
How To Sell Conversion Rate Optimization To A SkepticIf you’ve experienced the glories of conversion rate optimization, you’re a believer. You’ve seen its power, experienced its improvement, and are sold on its benefits. But some people haven’t reached ...
Demystifying Conversion Rate OptimizationDo you have trouble getting your website visitors to perform the action you want? If so, you’re not alone. Research has shown that many businesses are only able to convert just about 4% of the total ...
6 steps to mobile landing page optimizationThe rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion ...
Landing Page Conversion: Organic & Content OptimizationAs a content and search marketing professional, driving targeted traffic through your content is one of the first goals in your strategy. Some marketers could stop there knowing they’ve done a good ...
Top Tips & Tricks to Optimize Landing Page Conversion [How To]Good. Because this took us a while to write. Wishpond is a software provider based out of Vancouver. We make landing pages and online marketing campaigns easy for small businesses, cutting out hours ...
Conversion Rate Optimization (#CRO) for Lead Generation WebsitesConversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone call or form submission) and ...
Mobile Landing Page OptimizationLanding pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. On-page optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a ...