Performance Marketing & Google Ads News

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From Google Ads strategy and conversion optimization to funnels, direct response, and media buying – this is news that actually helps you grow.

Jeff Howell Launches Legal Tech Platform to Amplify Attorney Visibility in the Age of AIAttorney, entrepreneur, and digital marketing strategist Jeff Howell has announced the official launch of Lex Wire, a legal technology media platform created to help attorneys strengthen their ...
Differences Between PPC and PPL Marketing TechniquesSearch engines and social media channels are important spaces for advertising in the modern world, with over half of US consumers beginning their purchasing journey on Google.
How AI Is Impacting Email MarketingMarketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research.
AI Is Making Marketing BoringAs the industry rushes to embrace artificial intelligence with breathless enthusiasm, a subtle but dangerous trend is emerging: Marketing is becoming predictable.
Yes, AI Loves You and Yes, That’s a Marketing PloyThere’s a reason why your AI is so nice to you. Don’t fall for it. You should know that in this crazy, often upside-down word, no matter what, AI loves you. You should also know that the love AI ...
Free Webinar: How to Optimize Your Shop Marketing to Build a Local Sales FunnelLearn proven strategies with a strong emphasis on digital marketing to help your business rise above the noise and generate real results.
How AI Agents Are Affecting The Marketing Industry In 2025As we progress through 2025, AI agents are moving from mere supportive copilots to fully autonomous systems capable of independently executing complex tasks.
Consumer Trust And Perception Of AI In MarketingHow consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets.
AI-fuelled retail media opens new frontier in performance marketing for South African brandsMarketers should be paying close attention to how these platforms evolve because they offer an exciting new performance marketing opportunity. Indeed, many leading brands are already investigating and ...
Performance Marketing’s Limitations: What You Need To KnowLearn why performance marketing falls short of driving sustainable growth. Discover its pitfalls and explore strategies to balance short-term wins with long-term success.
Bear Alley Marketing Positions Itself as a Leader in Performance Marketing for Home ServicesBear Alley Marketing is rooted in data-driven performance marketing; its multi-channel approach has attracted a blue-chip roster of brands that are tapping into its industry-leading product innovation ...
Search Engine MarketingSearch Engine Marketing - In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.
Using Digital Marketing Funnels to Optimize for Conversions ...In this new digital age, you need to build a new type of digital marketing funnel, one that's crafted in accordance with your business. Read more about this here!
AI in retail: How CMOs can transform marketing with AIAs customer expectations climb and operational complexity grows, forward-thinking CMOs are doing more than keeping pace with change.
Branding vs. Performance MarketingIs brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop an obsession with performance marketing while placing branding in the proverbial back burner.
Ad Agentur GmbH Unveils Transparency-Focused Google Ads Strategy to ...Ad Agentur GmbH’s strategy reinforces the agency's commitment to business-critical outcomes over vanity metrics, focusing on measurable results like conversion rates and bottom-line growth.
Traditional marketing is dead (almost)Traditional marketing and its old model built on impressions, eyeballs, and generalized awareness, is out. Performance marketing is in, as the go-to marketing approach.
Holiday Media-Buying Strategies Will Look Different This YearIf advertisers want to connect with consumers this holiday season based on several new trends, they may want to rethink their media-buying strategies.
Generative Artificial Intelligence (AI) in Digital Marketing Market ...The global generative AI in digital marketing market will surge from $2.48 billion in 2024 to $35.12 billion in 2034, driven by demand for personalization and AI advancements. North America leads ...
How to use landing page optimization to increase your conversionsThe Optimization Echo Chamber The playbook for landing page success is everywhere: place your CTA above the fold, keep copy short, add urgency, use social proof.
AUDIENCEX Redefines Media Buying with Guaranteed Performance and ...Proposal — Developing a tailored media buying strategy with guaranteed CPA terms, leveraging multi-touch attribution models to optimize media mix efficiency.
Banner Health has Chosen Vision Media to Lead its Media Buying Strategy ...As Banner Health looks to reach a larger and more diverse population, it has chosen Vision Media to lead its media planning and buying strategy.
Banner Health has Chosen Vision Media to Lead its Media Buying StrategyThe Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private employer in Arizona.
Artificial Intelligence (AI) in Marketing Global Strategic Business ...TheArtificial Intelligence (AI) in Marketing Global Strategic Business Research Report 2024-2030: Market to Surpass $220 Billion - Growing Demand for Personalized Customer Experiences ...
The Ultimate Guide to Marketing FunnelsMarketing funnels are present wherever consumers are today. From the moment someone discovers a business to the point of… ...
PPC advertising and beyondNo matter how big or small your business is, what industry you’ll work in, or what you sell, pay-per-click advertising should be a vital part of your digital strategy. With so much competition out ...
Landing Page Conversion Workshop Series: Optimize For ImpactLanding page clarity is the key to conversion! Discover essential principles and processes—used by hundreds of businesses and marketers—to perfect your landing pages. Optimize landing page conversions ...
There is no ‘best’ Google Ads bidding strategy, study findsNew data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.
Google Ads To Phase Out Enhanced CPC Bidding StrategyGoogle Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.
More bang, fewer bucks: Budgeting for paid digital marketingEffectively budget across paid digital marketing channels, maximize ROI, and avoid common pitfalls by following the steps in this article.
Google Ads Change Bid Strategy PopupSome advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change ...
Landing Page Optimization Is Not a Strategy, CXO IsWhen you assess the actual value of landing page optimization, however, you realize that it is no more than a single tactic in the marketer's toolbox. Marketers should instead be focusing on the big ...
How to Increase Direct Marketing Response: The Fundamentals ...The success of direct campaigns depends on your list, offer, and creative. Getting those to work in sync, online and offline, will increase responses - and results. Get the details here.
Landing Page Optimization"Landing Page Optimization" would be appropriate for an H1 or H2 header for this article. Body links: The text of the links on the page can help determine a page's relevance ranking for specific ...
Unlocking PPC Advertising Success SecretsPPC advertising serves as a potent tool for marketers by driving specific traffic to a website and helping it attain its objectives.
The digital marketing funnel explainedHowever, the digital marketing funnel has adapted this age-old concept to fit the complexities of online shopping and customer engagement.
Scale Your B2B Google Ads Strategy Across Multiple LanguagesWondering how to effectively scale your B2B multilingual PPC strategy to engage and convert audiences in new markets? Then you’ll want to check this out!
FOCUS-Microsoft, Google strategy to test AI search ads irks ...June 8 (Reuters) - Alphabet's GOOGL.O Google and Microsoft MSFT.O are inserting ads into AI experiments without providing an option to opt out of participation, an approach that has already ...
Google Ads Fundamentals that Businesses Must Know(Ad) Google Ads are a critical part of any well-rounded search engine marketing strategy. Get the rundown on why and how to use Google Ads for your brand here.
Teach yourself growth marketing: How to launch a paid acquisition ...In part two of this five-part series, we'll learn how to set up a paid acquisition channel that drives online traffic and conversions.
3 PPC marketing trends to keep a pulse on in 2023Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.
How To Bring Your SEO & SEM Teams TogetherBoost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together Learn how to maximize your marketing ROI through strategies that align the efforts of both paid and organic together.
How To Combine SEO With PPC To Achieve Greater Digital Marketing SuccessRather than only using SEO or PPC, though, you should consider using them both. When combined, SEO and PPC have a synergistic relationship that can help you achieve greater digital marketing success.
How to Create a Digital Marketing FunnelDigital marketing becomes more effective when it's focused on lead generation. Collecting names, emails, and phone numbers are the best way to bring potential customers into the funnel.
Strategy Tips for an Effective Local Google Ads AccountIf you want to create a local Google Ads strategy, use some of the tips I have learned through the years.
Automated buying strategies need to changeAs part of The Drum’s Digital Advertising Deep Dive, digital media agency Coegi’s Elise Stieferman argues that media buying strategies must start looking to the future of digital advertising ...
Can AI Help Create Better Performing Landing Pages?I recently asked Tamara Grominsky, chief strategy officer at Vancouver-based Unbounce, to share her thoughts on the role of AI in landing page optimization.
How Conversion Rate Optimization Improves Online SalesConversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
What’s Next For Performance MarketingWhy is performance marketing converging with brand marketing? Surprising reasons why foreshadow what lies ahead.
Paid Or Organic Marketing: Which Strategy Provides Highest ROI“Being Master Brand Builders at MonsterKong Marketing, our experience has shown us that organic relationships with clients and customers outweigh paid traffic and produce a higher ROI.
Direct MarketingDirect marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally ...
Media-Buying Strategies Must Adapt In Times Of CrisisSmart media buyers who are only moderately impacted by the crisis should continue advertising because they can get the lowest CPA if they know how to adapt.
How To Implement Effective Digital Marketing FunnelsWhat is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts ...
5 Ways to Make Direct Response Marketing Work for You in 2020I caught up with Sabri Suby of digital marketing agency King Kong to get the latest insights into the world of direct response marketing, and how you can make it work for your business this year.
Six Tips For Launching A PPC Marketing Campaign For Your Law FirmFor a busy law firm, branding is easy to overlook. But with such a high level of PPC competition in your niche, it’s an inexpensive and straightforward strategy to attract clients.
Local business study finds 0% of site traffic coming from email, paid mediaWhy are these 11,000 businesses not getting any traffic from paid sources or email? Are they not doing email marketing? Are they not tagging their campaigns?
How the right digital marketing mix can fill your sales funnelUsing the right mix of digital marketing tactics can keep your sales funnel full and ensure you always have new customers ready to act.
Paid traffic is just as valuable as organic, says Unity senior ...Developers that end up paying for player traffic as opposed to generating it organically should be valued the same, according to Unity senior marketing manager.
Tips to diversify for long-term PPC search marketing effectivenessPPC advertisers are seeing their long-term investments lose steam, traffic, and income. Five PPC tips for advertisers and internet marketing specialists.
Your Marketing Can Be Free When You Leverage Paid TrafficPaid traffic, when deployed correctly, works 100% of the time. Execute this marketing strategy and you will never have to "pay" for marketing again!
Conversion Rate Optimization: How To Increase ROI With Your ...CRO helps you identify and treat any conversion issues with your website at its source, instead of testing a bunch of optimization methods without a finite strategy.
10 Reasons to Ditch Your Marketing Funnel ReportMost marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your ...
How Will Digital Transformation Change the Marketing Funnel?The digital transformation has changed and will continue to change the marketing funnel. Here’s everything that you need to know.
Technology is changing direct response marketingDirect response, meet digital Digital marketing is a type of marketing that essentially didn’t exist thirty years ago, but now makes up a huge chunk of the advertising world. When you see an ad on a ...
How to compare paid search and organic search without sounding foolishWhich search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.
The 6 Direct-Response Marketing Secrets Every Marketer Must KnowThe 6 Direct-Response Marketing Secrets Every Marketer Must Know Here is a short list of time-tested, market-validated marketing principles you must know to effectively grow your company.
9 Little-Known Tricks About Conversion Rate OptimizationThe truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. Many entrepreneurs have great presence ...
Conversion Rate Optimization: From a Luxury to a Necessity in 2016Conversion rate optimization is a marketing game-changer. But in 2015, only 39 percent of marketers considered CRO a priority.
6 Things You May Not Know About Conversion Rate OptimizationConversion rate optimization is one of the fastest-growing movements in the digital marketing universe. For a long time, not many people knew about conversion rate optimization. It was often ...
Demystifying Conversion Rate OptimizationConversion Rate Optimization is the technique of using analytics and user feedback to make a website perform better in terms of the action you want visitors to take.
6 steps to mobile landing page optimizationMobile landing page optimization is a different world. Of course, you have to ensure that your pages are mobile ready. They should be compatible with Android 2.x and iOS 3.x and later.
Landing Page Conversion: Organic & Content OptimizationLanding Page Optimization While it’s true that any entry page into your site can be a landing page, you may create landing pages specifically for the purposes of what I outlined previously.
Ecommerce Conversion Rate OptimizationEcommerce Conversion Rate Optimization – Improve Your Online Sales Improving your ecommmerce conversion rate can seem impossible but there loads of easy tips you can use to boost your sales.
Conversion Rate Optimization (#CRO) for Lead Generation WebsitesConversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone call or form submission ...
OMG: Why brands need performance marketingOnline performance marketing (OPM) brings together activities across a range of digital channels, from mobile to social to SEO, with one thing in common – payment is required only when a particular ...
What Is DR Marketing?DR, or direct response, marketing includes promotional messages aimed at generating an immediate response from targeted customers. For a small business, direct response marketing is often the most ...
5 Types Of Performance Marketing FraudThe performance-marketing space is notorious for advertisers returning far more than would otherwise be reasonable. Even conversions from high-quality, transparent traffic will be deemed as “all fraud ...
Mobile Landing Page OptimizationMobile Landing Page Optimization - 10 Best Practices for Success Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality!
Direct Mail Gets Most Response, But Email Has Highest ROI: DMADirect mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association’s annual response ...
Conversion Rate Optimization In Paid Search: Why Click Through Rate MattersOne might find it strange to talk about click-through rate (CTR) optimization when talking about conversion rate optimization, since these indicators do not initially seem related. Yet, while ...
Google’s ad strategy focuses on the heart, not the headOver the last two years Google has shifted its advertising strategy with a series of web and television commercials that focus on the emotional, real-world experiences its products can provide.
Best Practices For Online Direct-Response MarketingBest Practices For Online Direct-Response Marketing Economically, 2011 is shaping up to be a challenging year. Key measures are all trending down, and global equity markets are in retreat.
One Direct Response is a Leading Provider of Direct Marketing Services ...One Direct Response expertise is as a provider of Direct Mail Marketing targeting mortgage, banking, solar, business-to-business and business-to-homeowner.
Google's Display Advertising Strategy Revealed!Google outlines its innovative three-pronged strategy for display advertising in the digital age.
Preparing a Direct Marketing CampaignNo. Direct marketing is any marketing activity that can generate a direct and measurable response. Conventional advertising can be "direct," as can telephone, fax, e-mail and, of course, the Internet.