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How AI Is Reshaping Digital Marketing StrategiesAI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital marketing. From automation and personalization to customer insights and ...
Automation vs. Authenticity: The Real Risk of AI in B2B MarketingB2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.
Data-Driven Advertising: Why 'Pay Per Click' Matters More Than Ever For Digital TransformationData-driven advertising bridges this gap by transforming insights into real-time action. It allows brands to target the right audience, deliver relevant messaging, and adjust campaigns instantly based ...
Earning Trust In The Age Of AI: Why Human-Centered Transparency MattersBy putting transparency, authenticity and human connection at the center of their AI strategies, brands can transform AI from a potential liability into a long-term trust advantage. Those who forget ...
AI in Marketing: How Artificial Intelligence is Transforming Digital Marketing in 2026Overview AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...
Dubai Performance Marketing Agency TIDAL Digital Reports Record-Breaking 2025, Signals Shift in Regional Brand StrategyDUBAI, UAE, January 21, 2026 -- TIDAL Digital, the Dubai-headquartered brand-led performance marketing agency, today announced its strongest financial performance since its founding, with 2025 ...
The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads AccountHow to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot fix.
What Profitable Google Ads Look Like in 2026 [Webinar]Join our webinar to learn about effective Google Ads strategies for Performance Max Smart Bidding and drive better results.
Stop saying ‘brand marketing’, it’s one half of a false dichotomyPerformance marketing has an evil twin: brand marketing - another term that promises clarity, but mostly delivers the opposite.
AI Is Changing Digital Marketing Agencies, But Most Organizations Aren’t ReadyAI is already changing how digital marketing agencies operate. The organizations that work with them are now at a decision point.
ADSQUIRE Named a Top 100 Small Business in America and Awarded Best PPC Agency for Law Firm MarketingNational recognition highlights ADSQUIRE's leadership in legal PPC, paid search innovation, and growth-driven marketing for law firms ...
5 Data and AI Trends That Will Reshape Retail Marketing in 2026Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for accountable performance are reshaping how retailers plan, execute and evaluate ...
10 Marketing Leaders on What Stays, What Goes and What Scales in 2026In Part 1 of a series, marketing leaders break down which fundamentals endure, what gets scrapped and what actually scales next.
Swell Country Unveils New Unified Performance Marketing Framework to Boost Revenue for Digital BrandsThe innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ...
9 marketing predictions for 2026 as AI fuels polarityThe sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.
How AI Is Used in Digital Marketing: Complete Guide with ExamplesOverview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple digital channels more effectively.So ...
Sixth City Marketing Celebrates 15 Years of BusinessSixth City Marketing marked its 15th anniversary in December 2025. Sixth City Marketing Celebrates 15 Years of Business Sixth City Marketing marked its 15th anniversary in December 2025. Westlake, OH ...
Why Demand Gen is the most underrated campaign type in Google AdsLooking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
Budget Reset: How To Build A Flexible Media-Buying Strategy For 2026When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will make the biggest impact.
8 media buying and strategy predictions for 2026—what industry experts agree onExplore how 100 ad leaders say AI, data, agencies, CTV, creators and brand strategy will reshape marketing in 2026.
SMB Landing Page Optimization TrendsHow often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they ...
Direct Mail’s Defining Year: Stability And StrengthErik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
Google To Advance Bidding Strategy In AdsGoogle will soon introduce "Journey Aware Bidding" in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads ...
What is Affiliate Marketing?Affiliate marketing is a performance-based marketing strategy that involves a business partnership where one party, the merchant or advertiser, compensates another, the affiliate, for generating ...
Google Ads New Investment Strategy Recommendation PageGoogle Ads added a new tab on the Recommendations page named Investment Strategy. This tab "provides account-level suggestions to help you understand the potential impact of increased investment on ...
Landing Page Optimization 101: The Basics & Best PracticesLanding pages aren’t complex. But there are some rules and best practices you need to be aware of if you want them to actually convert. Keep All The Important Stuff Above The Fold The “fold” is the ...
Website Conversion Rate OptimizationYes! I want to attend Website Conversion Rate Optimization and enjoy a year of PRO membership! With PRO I get: Your advertising and marketing drives traffic to your website. But if a visitor leaves ...
Performance Marketing’s Limitations: What You Need To KnowB2B buyers are increasingly empowered, informed, and decisive, and they have clear preconceptions about the vendors they prefer. 41% of buyers report having a single vendor in mind when they first ...
media buying strategyAs the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...
Traditional marketing is dead (almost)Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...
How to use landing page optimization to increase your conversionsIf you spend time inside a SaaS growth team, you’ve heard the debate: “Do we need a better hero image, or is the CTA not bold enough?” Someone suggests A/B testing a new button color. Another proposes ...
Ironmark Announces the Acquisition of Vista OneIronmark has announced the acquisition of Vista One, a franchise-focused digital marketing agency specializing in lead generation and social media direct response for multi-location franchise brands.
Dan Kennedy's Old-School Direct Response Marketing Delivering Modern ResultsIt's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
Why Start With Organic Marketing Vs. Paid Ads? 5 Reasons And Practical Tips To Succeed"Should I focus on organic marketing or invest in paid ads?" I get this question all the time from both startup founders and small businesses owners I mentor, train or help at my agency. Many of them ...
AUDIENCEX Redefines Media Buying with Guaranteed Performance and Predictable ROIInnovative Approach Combines Advanced Data Modeling, Fixed CPA Guarantees, and Scalable Solutions Venice, California, Feb. 03, 2025 (GLOBE NEWSWIRE) -- AUDIENCEX, a leader in media buying innovation, ...
Navigating Ad Fatigue – How to Keep Your Google Ads Fresh and EngagingIn the dynamic world of digital marketing, Google Ads remain a cornerstone for businesses aiming to reach their target audience efficiently. However, a challenge that many marketers face is ad fatigue ...
Google Ads VP Outlines Plans For 2025Predictions are forecasts for what could happen in the future rather than definitive strategies. Advertisers and marketers, with help from very sophisticated technology and artificial intelligence, ...
Understanding And Making Use Of The Mysterious Organic Traffic Boost With Paid Google AdsRun a Google Ad campaign, and you’ll frequently notice an indirect boost in your organic search rankings. It’s not exactly a coincidence, but Google denies any direct connection between their ...
Experimentation with Google Ads Has Never Been Easier: Why Experimentation Is Essential Today, Tomorrow, and ForeverPRINCETON, N.J., Dec. 20, 2024 /PRNewswire/ -- LXRInsights by NetElixir is making experimentation with Google Ads simpler, faster, and more effective. As e-commerce brands grapple with rising ad costs ...
Brand Vs. Performance Marketing: Lessons from Advertising Week New YorkOne standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...
Rethinking the Marketing Funnel: Adapting to a New RealityMarketing tips feel like a dime a dozen these days. The ability to develop a strategy that establishes a customer experience is challenged by the onslaught of tips and tool recommendations that appear ...
Why Performance Marketers Should Lean Into Brand MarketingDirect-response engagement costs, especially in the Google/Meta duopoly, have risen to a point of near-unsustainability for many performance marketers. Whether it’s Google’s CPCs increasing 10% year ...
End-to-End Optimization of Your Digital Marketing FunnelThe marketing funnel shows the path your customers follow from first learning about your brand to making a purchase. This idea has been used by marketers and advertisers for more than 100 years, but ...
5 Stages in the Digital Marketing FunnelI ran into this colorful infographic depicting the digital marketing funnel the other day and thought I’d share it with you. That said, I shared this more because it’s colorful than the uniqueness of ...
Managed Direct Response's Impressive Growth Fueled by Strong References and ReferralsIRVINE, Calif.--(BUSINESS WIRE)--Managed Direct Response, a leading provider of comprehensive marketing solutions, is thrilled to announce significant business growth driven by our satisfied clients' ...
Landing Page Optimization"Never start a marketing campaign without a dedicated landing page." Oli Gardner, co-founder of Unbounce and founder of Outline, has lived by this mantra since 2009. Yet he still sees the same ...
25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law FirmsThis past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote ...
How to build a conversion funnel using advanced digital marketingThis session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...
What Is Digital Marketing? Types, Strategies & Best PracticesDigital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...
How To Balance Performance And Brand MarketingAchieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...
PPC.io Raises $5M in Seed Funding to Revolutionize PPC MarketingSAN FRANCISCO, June 06, 2024 (GLOBE NEWSWIRE) -- Pay per click (PPC) marketing startup PPC.io announced it has raised $5 million in seed funding, led by angel investors in the marketing space. The ...
15 Performance Marketing Insights To Pay Attention To In 2024As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...
Un-silo your PPC campaigns: 4 tactics for more cohesive marketingIt’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their ...
PPC Experts On AI In PPC: Potential & LimitationsThis is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This year, new AI features rolled out on PPC ...
WATCH NOW: This new system unlocks the potential of performance marketing campaignsThe advertising ecosystem has fundamentally transformed for performance marketers. Evolving data policies have required businesses to augment their strategy to find, understand, and convert customers.
What Is PPC Management?PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...
Unleash Your Campaign’s Potential: Elevate Your Performance Marketing GameSearch Engine Journal uses the information you provide to contact you about our relevant content and promotions. Search Engine Journal will share the information you provide with our partner, iQuanti, ...
3 PPC marketing trends to keep a pulse on in 2023As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out ...
Conversion Rate Optimization for Law FirmsJust when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world.
How to Create a Digital Marketing FunnelDigital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...
How Conversion Rate Optimization Improves Online SalesConversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...
Improve Conversion Rate Optimization With a CRO ChecklistConversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...
Applying Conversion Rate Optimization to All Aspects of MarketingConversion rate optimization is a systematic way to convert prospects. When marketers talk about CRO, they’re generally focusing on the rate at which a website visitor becomes a lead, sales ...
Ecommerce Conversion Rate Optimization – Improve Your Online SalesImproving your ecommerce conversion rate can have a huge impact on your online retail business’ bottom line, regardless of whether you’re running a large store or an online boutique. During the ...
8 Dazzling Conversion Rate Optimization Tips From CRO GurusThat's right, we are talking about conversion rate optimizations tips today. If you have an awesome design and good traffic for your website, what are you missing? If you haven't focused on your ...
Landing Page Optimization: Keep it SimpleIf there is one part of your website that is probably most important, it is your landing page. After all, as the name suggests, it’s where your customers land when they first arrive at your website, ...
11 Landing Page Optimization Case Studies to Read NowAre you happy with the conversions you’re getting from your PPC campaigns? Here are 11 landing page optimization case studies to get your neurons firing. An idea for an A/B test can come from anywhere ...
Conversion Rate Optimization: From a Luxury to a Necessity in 2016Opinions expressed by Entrepreneur contributors are their own. A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that ...
6 Things You May Not Know About Conversion Rate OptimizationConversion rate optimization is one of the fastest-growing movements in the digital marketing universe. For a long time, not many people knew about conversion rate optimization. It was often something ...
How to Play Smart in a World of Senseless Conversion Rate Optimization TacticsPlenty of people will offer tactics for conversion rate optimization. As CRO has grown in importance, everyone wants to find the quickest ways to increase their conversion rates. Unfortunately, it’s ...
6 steps to mobile landing page optimizationThe rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion ...
Top Tips & Tricks to Optimize Landing Page Conversion [How To]Good. Because this took us a while to write. Wishpond is a software provider based out of Vancouver. We make landing pages and online marketing campaigns easy for small businesses, cutting out hours ...
Conversion Rate Optimization (#CRO) for Lead Generation WebsitesConversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone call or form submission) and ...
Understanding the good - and badPerformance marketing is perhaps the most underrated and misunderstood media channel in all of advertising. After more than a decade in existence, it suffers from a bevy of misconceptions among senior ...
Mobile Landing Page OptimizationLanding pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. On-page optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a ...