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Gemini 3 Supercharged Marketing : 9 Tools & Workflows to Outpace Rivals in 2026Google AI with Gemini and Notebook LM streamlines strategy, analyzes data, and makes assets, helping marketers save time while keeping content authentic.
netpulse AG Advances AI-Powered SEO and Optimization Technologies for Swiss Digital Marketing TransformationPRESSADVANTAGE – netpulse AG, a Switzerland-based digital marketing agency, has expanded its artificial intelligence capabilities to transform how businesses approach search engine optimization and ...
Hyper Dog Media Founder Featured in Hidden Gems Profile Highlighting Two Decades of Digital Marketing InnovationHyper Dog Media, a Denver-based digital marketing agency specializing in search engine optimization and pay-per-click advertising, has been featured in VoyageDenver’s Hidden Gems series, spotlighting ...
AI and Synthetic Data In QSR Marketing is About Visibility, Not Just EfficiencyMuch of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most obvious applications. The deeper story—one that many marketers are only ...
Google Advances AI Image Generation For AdsGoogle has launched new features that allow for advanced, AI-powered image generation through Nano Banana Pro in Google Ads, with new verification requirements for all content created with the company ...
How AI Stands To Shift HCP Marketing In 2026 And BeyondIn 2026 and beyond, I predict that more pharmaceutical companies will use AI in their HCP marketing workflows—namely, AI-driven precision targeting, content creation, content personalization and data ...
Should Advertisers Be Worried About AI In PPC?AI has powered PPC for years and is the hot topic right now. Here’s what matters, what doesn’t, and why context is key.
The Truth About AI In Marketing Measurement: What Works, What Doesn’t And What It Costs YouWhen it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer.
Summit delivers provocative look at AI as a tool for marketing industryRutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry innovators, alumni and students, who are interested in the latest trends and ...
Google To Advance Bidding Strategy In AdsGoogle will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...
Medialab hires customer data strategy leadWill Davis, chief data officer at Medialab , said: “We are delighted to welcome Charlie to the Medialab team.
Marketing And AI Tools: Putting The ‘I’ In ‘AI’I urge us to use AI, push it, break it—but never let it replace the human authenticity that makes us good at our jobs.
netpulse AG Advances SEO and PPC Integration Through AI-Powered Marketing Solutions in SwitzerlandPRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities with advanced artificial intelligence technology designed to transform how businesses manage their ...
AI in marketing and ethics: A look at business, corporate and consumer perspectivesLeaders from SeeMe Index and Getty Images explore AI in marketing and ethics during the AI Deciphered conference.
Organic vs Paid Search: Key Differences ExplainedBeing recognised on search engines is crucial for achieving online success in the digital age we live in. Being listed in search results can increase traffic, leads, and sales for any business, ...
Google Launches Ads Advisor & Analytics Advisor GloballyGoogle announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and Google Analytics accounts in early December.
The best way to use custom segments in Google AdsLearn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently.
Which marketing strategies drive the highest-quality traffic with the lowest cos...All businesses have the same basic aims: to attract, convert and retain consumers. For online businesses (and increasingly for all sorts of businesses), the first port of call is the website, and ...
Landing Page Optimization Is Not a Strategy, CXO IsLanding pages aren't dead—or even unimportant—but treating them as a standalone strategy for sustaining customer loyalty, growing revenue, or other marketing goal is not the answer. In the world of ...
Evok Advertising Reveals How Advanced Landing Page Optimization Converts Visitors Into Qualified LeadsEINPresswire/ -- Every click on a website is an opportunity to gain a future customer, yet many landing pages function as digital brochures rather than conversion engines. For CMOs balancing growth ...
Digital Spotlight Reveals Small Businesses Shifting from Google Ads to SEO Amid Rising Campaign CostsDigital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a significant trend among Australian small and medium enterprises shifting their ...
James Williams Redefines Paid Media Strategy with Traffic and BridgesThrough systematic processes, cross-device measurement, and data-driven optimization, Traffic and Bridges empowers clients to focus on growth while leaving the complexity of paid media management to ...
Ad Agentur GmbH Unveils Transparency-Focused Google Ads Strategy to Combat ROI Decline Across DACH RegionVIENNA, Austria , Aug. 05, 2025 (GLOBE NEWSWIRE) -- Ad Agentur GmbH, a performance-driven pay-per-click (PPC) digital marketing agency, today announced the launch of a new strategic framework to ...
Holostenko & Partners Launches Global Crisis Management Strategy for Google Ads During Economic InstabilityODESA, Ukraine, July 14, 2025 (EZ Newswire) -- Holostenko & Partners, opens new tab, a leading Ukrainian digital marketing agency, has announced the launch of its new global crisis-response framework ...
Mamdani campaign dishes out millions to firm of key media strategist for Obama campaigns: 'She's the best'FIRST ON FOX: The campaign of New York City’s Democratic socialist mayoral candidate Zohran Mamdani has dished out millions to the firm of a key media strategist that helped shape the media-buying ...
Content Marketing Offers Distinct Advantages For Small Businesses Over PPCContent marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...
Managed Direct Response Founder, Pat Mercuri, Nominated for OCBJ’s Excellence in Entrepreneurship Awards for 8th Consecutive YearIRVINE, Calif.--(BUSINESS WIRE)--Pat Mercuri, President, and Founder of Managed Direct Response has been nominated for the Orange County Business Journal Excellence in Entrepreneurship Awards for an ...
How to use landing page optimization to increase your conversionsIf you spend time inside a SaaS growth team, you’ve heard the debate: “Do we need a better hero image, or is the CTA not bold enough?” Someone suggests A/B testing a new button color. Another proposes ...
Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison DirectEDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand ...
Dan Kennedy's Old-School Direct Response Marketing Delivering Modern ResultsIt's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
Today's Digital Marketing Funnel (and How to Optimize Your Conversions)You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...
Why Start With Organic Marketing Vs. Paid Ads? 5 Reasons And Practical Tips To Succeed"Should I focus on organic marketing or invest in paid ads?" I get this question all the time from both startup founders and small businesses owners I mentor, train or help at my agency. Many of them ...
AUDIENCEX Redefines Media Buying with Guaranteed Performance and Predictable ROIProposal — Developing a tailored media buying strategy with guaranteed CPA terms, leveraging multi-touch attribution models to optimize media mix efficiency. Execution — Implementing AI-driven budget ...
Banner Health has Chosen Vision Media to Lead its Media Buying StrategyBELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the ...
Embracing Accountability: Best Practices For A More Responsible Era Of Digital MediaThe old saying “may you live in interesting times” has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly ...
End-to-End Optimization of Your Digital Marketing FunnelThe marketing funnel shows the path your customers follow from first learning about your brand to making a purchase. This idea has been used by marketers and advertisers for more than 100 years, but ...
5 Stages in the Digital Marketing FunnelI ran into this colorful infographic depicting the digital marketing funnel the other day and thought I’d share it with you. That said, I shared this more because it’s colorful than the uniqueness of ...
Landing Page Optimization"Never start a marketing campaign without a dedicated landing page." Oli Gardner, co-founder of Unbounce and founder of Outline, has lived by this mantra since 2009. Yet he still sees the same ...
Google Ads To Phase Out Enhanced CPC Bidding StrategyGoogle Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. Google is phasing out Enhanced CPC bidding. Existing ...
More bang, fewer bucks: Budgeting for paid digital marketingDigital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and ...
Google Ads Change Bid Strategy Popup DialogSome advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change their ...
Digital Marketing for Small Business: How to Maximize Your ImpactToday, it’s rare that a business owner has zero experience with online advertising. Even the smallest family business typically has a GoDaddy or Wix website, tried to boost a social media post, or ...
Un-silo your PPC campaigns: 4 tactics for more cohesive marketingIt’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their ...
Bot clicks and fake traffic set to cost advertisers over $71bn in 2024Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With ad spend growth slowing to 5.3%, new research reveals an emerging ...
PPC advertising: Budgeting and bidding strategiesSeveral considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...
Managed Direct Response Empowers Mortgage Companies to Scale Through Direct Mail and Digital MarketingIRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...
New: Google Ads Indicator "Limited By Bid Strategy"Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named "limited by bid strategy." This may show when Google thinks your campaign can get more value ...
How To Get The Most From Direct Response MarketingNew marketing methods and strategies are constantly emerging, but there’s one that’s proven to drive your business forwards and deliver results fast. Most businesses are involved in some form of ...
The 4 Marketing Strategies Your Shopify Store Needs to Drive TrafficOpinions expressed by Entrepreneur contributors are their own. After taking the leap into the ecommerce world and launching your Shopify store, you’re probably looking for ways to attract new ...
Comparing PPC And SEO: Which Has A Greater ROI For Law Firms?Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Asking whether it’s better for your firm to focus advertising ...
5 PPC Advertising Lessons From A B2B Growth MarketerGetting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...
Google PPC Can Improve Your HVAC Marketing StrategyDigital channels are frequently talked about as a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs like cost per lead and total lead ...
PPC Marketing for AttorneysIt’s essential to think about where you want to go with your PPC efforts and how they align with your firm’s larger objectives. Consider the following categories: Once you’ve identified your goals and ...
How to Create a Digital Marketing FunnelDigital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...
Funnel Construction Officially Launches To Deliver Groundbreaking Marketing Solutions To ClientsNew, prominent funnel marketing agency, Funnel Construction, announce their official launch to offer funnel-based marketing and build high-converting sales funnels for businesses The team at Funnel ...
Hulu unveils direct response ad format for second-screen experiencesDisney's introduction of its GatewayGo platform on Hulu follows hints since last year that it would create a transactional ad format to help marketers with direct response campaigns, as noted by ...
How To Implement Effective Digital Marketing FunnelsWhat is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a ...
10 Reasons to Ditch Your Marketing Funnel ReportMost marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your ...
How Will Digital Transformation Change the Marketing Funnel?The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales ...
Landing Page Optimization: Keep it SimpleIf there is one part of your website that is probably most important, it is your landing page. After all, as the name suggests, it’s where your customers land when they first arrive at your website, ...
6 steps to mobile landing page optimizationThe rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion ...
The Landing Page Optimization Guide You Wish You’ve Always HadLanding page optimization allows you to get your potential client hookes with your story of how you can make their life better. What follows is a list of resources that can be applied specifically to ...
Landing Page Optimization: How to Identify Testing OpportunitiesWhy landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; ...
Mobile Landing Page OptimizationLanding pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. On-page optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a ...
Ethos Environmental Announces Infomercial Premiere and Launch of Direct Response Marketing ProgramIRVINE, Calif., May 12, 2011 (GLOBE NEWSWIRE) -- Ethos Environmental, Inc. (Pink Sheets:ETEV), which recently merged with Regeneca International, Inc., is hosting an Infomercial Premiere and Direct ...
Greene Concepts, Inc.'s AccuBrite Prepares Direct Response Marketing for Television Advertisement CampaignNEW YORK, Jan. 18, 2011 (GLOBE NEWSWIRE) -- Greene Concepts, Inc.'s (PINK: LKEN) AccuBrite, Inc has announced the signing of a production and direct response campaign management agreement with ...
Lessons from the Oldest Direct Response Channel – BeggingDirect marketing exists all around us. And, whether we like to admit or not, almost every interaction has a monetary component tied to it at some level. The waiter who gives great service? In an ideal ...