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The 2026 Media And Marketplace Trends Brands Can’t IgnoreThe media landscape can change in a snap. A new social media platform could explode in popularity, or a shift in consumer behavior could make your current strategy obsolete. The brands that succeed in ...
MarketIQ Central Launches All-in-One Sales & Marketing PlatformMarketIQ Central unveils an all-in-one platform to streamline marketing, customer relations, and sales for small businesses.North Carolina, United States--(Newsfile Corp. - December 11, 2025) - ...
‘It’s demoralising’: Meta’s CMO on retiring the term ‘performance marketing’Meta CMO Alex Schultz discusses his unique career path, retiring the ‘performance versus brand’ debate and why finance is “more powerful” than marketing.
The truth about Google Ads recommendations (and auto-apply)Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.
MARKETER Releases Digital Marketing Statistics Report for the Packaging and Logistics IndustryComprehensive new study outlines key digital performance benchmarks and growth drivers for packaging and logistics firms entering ...
Predict Or Perish: Why Performance Marketing Must Evolve With AI In 2026Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search, before triggering campaigns. But in today’s fractured landscape, those signals can arrive too late ...
What Google’s 2025 Year in Review Tells Us About the Future of PPCA practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.
Redefining Marketing Effectiveness Through Rethinking Brand and Performance InvestmentThe greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. In this Q&A, she ...
Direct Mail’s Defining Year: Stability And StrengthMarketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels struggle to balance those forces.
Google Ads New Investment Strategy Recommendation PageGoogle Ads added a new tab on the Recommendations page named Investment Strategy. This tab "provides account-level suggestions to help you understand the potential impact of increased investment on ...
Research: AI, curation, third-party data power new era in media buyingResearch from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a ...
How to evolve your search strategy for the AI era without starting from scratchAI has begun to transform the way people seek and engage with information online. But that doesn't mean you need to rework your entire search advertising strategy today. The most significant ...
Ad Agentur GmbH Unveils Transparency-Focused Google Ads Strategy to Combat ROI Decline Across DACH RegionVIENNA, Austria , Aug. 05, 2025 (GLOBE NEWSWIRE) -- Ad Agentur GmbH, a performance-driven pay-per-click (PPC) digital marketing agency, today announced the launch of a new strategic framework to ...
media buying strategyAs the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...
Traditional marketing is dead (almost)Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...
Mamdani campaign dishes out millions to firm of key media strategist for Obama campaigns: 'She's the best'FIRST ON FOX: The campaign of New York City’s Democratic socialist mayoral candidate Zohran Mamdani has dished out millions to the firm of a key media strategist that helped shape the media-buying ...
Why You’re Losing The Media Game In 2025 (And How To Catch Up)Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let’s be blunt: If you’re still executing media buys across a patchwork of disconnected ...
Managed Direct Response Founder, Pat Mercuri, Nominated for OCBJ’s Excellence in Entrepreneurship Awards for 8th Consecutive YearIRVINE, Calif.--(BUSINESS WIRE)--Pat Mercuri, President, and Founder of Managed Direct Response has been nominated for the Orange County Business Journal Excellence in Entrepreneurship Awards for an ...
Effective Direct Response Marketing: One-Shot vs. CampaignYou can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...
AUDIENCEX Redefines Media Buying with Guaranteed Performance and Predictable ROIInnovative Approach Combines Advanced Data Modeling, Fixed CPA Guarantees, and Scalable Solutions Venice, California, Feb. 03, 2025 (GLOBE NEWSWIRE) -- AUDIENCEX, a leader in media buying innovation, ...
How to Stop Overpaying for Google Ads: Three Smarter Bidding StrategiesAre you wondering how to stop overpaying for Google Ads? You're not alone. Many businesses struggle with ad spend that isn't getting the return they expected . Google search ads operate on a ...
The juggling act: Balancing brand and performance marketing for sustainable growthIn the world of marketing, few things are as tricky as finding the perfect balance between brand marketing and performance marketing. These two forces—one focused on long-term brand equity, the other ...
Performance marketing: How brands drive measurable growthPerformance marketing, a data-driven approach that optimises campaigns based on measurable audience actions, has emerged as a key strategy for brands, especially in response to shifting online ...
Rethinking the Marketing Funnel: Adapting to a New RealityMarketing tips feel like a dime a dozen these days. The ability to develop a strategy that establishes a customer experience is challenged by the onslaught of tips and tool recommendations that appear ...
The Ultimate Guide to Marketing FunnelsMarketing funnels are present wherever consumers are today. From the moment someone discovers a business to the point of buying, marketing funnels work to turn prospects into customers and beyond.
Is it time to rethink your Google Ads strategy?Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword ...
Google Ads Change Bid Strategy Popup DialogSome advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change their ...
How To Create High-Converting Google Ads For E-Commerce BusinessesGoogle ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...
Direct Marketing Fundamentals: How to Increase Response (an Interview)Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...
Managed Direct Response Empowers Mortgage Companies to Scale Through Direct Mail and Digital MarketingIRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...
How to Create a Digital Marketing FunnelDigital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...
What’s Next For Performance MarketingThe lines between performance marketing and brand marketing continue to blur. As marketing strategy is adjusted to accommodate technology’s innovations and consumers’ shifting preferences, the changes ...
Four expert digital marketing strategies to convert bottom-funnel prospectsTo convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you ...
How To Implement Effective Digital Marketing FunnelsWhat is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a ...
5 Ways to Make Direct Response Marketing Work for You in 2020Now that the new year is in full swing, business owners are back to the grind and on the hunt for new sales techniques to convert leads to customers faster than ever. Direct response marketing has ...
How Will Digital Transformation Change the Marketing Funnel?The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales ...
Is Performance Marketing Worth Pursuing?What happens when you’ve done your analysis, aligned your marketing campaign with the client's needs, outlined a roadmap and received buy-in, then price negotiation arrives and the client asks for a ...
The 6 Direct-Response Marketing Secrets Every Marketer Must KnowThe more the world of marketing has changed, the more certain fundamentals have stayed consistent. For every new strategy with SEO based on Google’s latest search algorithms, social media strategies, ...
What Is DR Marketing?DR, or direct response, marketing includes promotional messages aimed at generating an immediate response from targeted customers. For a small business, direct response marketing is often the most ...
Direct Mail Gets Most Response, But Email Has Highest ROI: DMADirect mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association’s annual response ...
Best Practices For Online Direct-Response MarketingEconomically, 2011 is shaping up to be a challenging year. Key measures are all trending down, and global equity markets are in retreat. But this doesn’t mean that we stop marketing. Instead, it ...