In the world of business, transitioning a successful product to a different market can often go awry. Many entrepreneurs assume that a well-received product in one demographic will find its way easily into another. However, that’s not always the case. I recently faced this exact challenge while trying to launch a $15 guide on how … Read more
Launching a new shopping campaign in a different country often feels straightforward—set the budget, choose a bid strategy, and let it run. But many businesses hit a wall when their new campaigns don’t grow profitably, especially in unfamiliar markets. The challenge isn’t usually technical. It’s often in the offer, funnel, or strategy. You might be … Read more
A common dilemma faced by entrepreneurs is whether to convert a successful custom solution into a scalable product. This question is particularly relevant for anyone who’s developed a tailored solution that has demonstrated real results. Consider this: a mall owner paid $5,000 for a custom tool that tracks foot traffic and inventory, which not only … Read more
Deciding whether to sell your mobile app is a monumental choice, especially when it’s generating consistent revenue and holds potential for growth. For many entrepreneurs, the emotional attachment to their creation can cloud judgment. However, understanding your app’s true value and market potential is essential. Consider, for instance, your app’s performance metrics. With a current … Read more
Many entrepreneurs find themselves in a rut after months of building, wondering why their hard work has not translated into sales. You might be busy designing features and crafting your vision but still stuck at $0. This situation, though common, highlights a critical issue in the entrepreneurial journey: the risk of becoming so absorbed in … Read more