In today’s competitive market, businesses are constantly seeking ways to enhance their ad performance and drive conversions. One common strategy that has emerged is lowering product prices to stimulate impulse purchases. But does this tactic truly work? Let’s dive into the nuances of pricing strategies and their impact on advertising effectiveness. Many businesses have reported … Read more
Deciding on the right pricing structure for your SaaS product can feel overwhelming. With so many options—free tiers, free trials, and various feature splits—it’s crucial to find a strategy that not only attracts users but also converts them into paying customers. Understanding your audience is key. Are you targeting businesses (B2B) or consumers (B2C)? Each … Read more
Reaching a milestone of $1 million in Annual Recurring Revenue (ARR) is a significant achievement for any business, especially for B2B SaaS founders who have faced hardships. However, the journey does not end here; there’s always more to learn. Whether you’re just starting out or looking to level up, understanding the nuances of pricing, retention, … Read more
Many B2B marketers look at Impression Share Lost (Budget) to decide how much to spend. But does that number truly reflect your ideal budget? Not always. Relying solely on this metric can mislead your strategy and leave profit on the table. Why This Matters Impression Share Lost (Budget) shows how often your ads could have … Read more