In the realm of digital marketing, not all agencies have your best interests at heart. In some cases, businesses find themselves tied to agencies that execute campaigns poorly, leading to significant financial losses. A recent story highlighted how one business hit a huge roadblock after partnering with a poorly performing agency, leading to a shocking … Read more
Businesses thrive on data, and when that data is disrupted—like during ad outages—performance can plummet. A drop in Return on Ad Spend (ROAS) can leave you feeling lost and frustrated. Understanding what to do next is crucial for recovery. Analysis When you experience a significant drop in ROAS—like from 4 to 1—it’s not just a … Read more
Rising customer acquisition costs (CPA) can feel like a punch to the gut, especially when you’ve been running successful campaigns for a while. Many marketers find themselves in your shoes, trying to understand why their CPA suddenly soars after a steady run. If you’ve noticed your CPA increasing from 10-18 euros to 25-30 euros, don’t … Read more
Introduction Many businesses dive into advertising with high hopes, only to pull the plug prematurely when results don’t meet expectations. This knee-jerk reaction can be detrimental, especially when the data suggests that success is just around the corner. In this post, we’ll explore why advertisers often sabotage their own campaigns and how to avoid this … Read more