Many businesses mistakenly think that launching a Google Ads campaign is an endpoint rather than a starting point. This misunderstanding often leads to ongoing wasted ad spend. Campaigns need consistent monitoring and fine-tuning, particularly concerning negative keywords. Negative keywords play a crucial role in shaping effective ad strategies. By strategically adding these terms, businesses can … Read more
Launching a Google Ads campaign can be exciting, but encountering errors can be frustrating. One common issue is the ‘Targeted Goal Missing a Primary Conversion Action’ error. This error can prevent your campaign from running effectively, leaving you with zero clicks and impressions. Let’s dive into why this happens and how to fix it. Understanding … Read more
Running a successful Google Ads campaign with a small budget can be a delicate balance. When you find a winning formula, the last thing you want is to disrupt it. However, as your campaign grows, you might need to adjust your budget to maximize results without triggering the dreaded relearning phase. In this article, we’ll … Read more
Switching to a new conversion action in Google Ads can feel daunting, especially if you’ve invested years in building up valuable data. However, with the right approach, you can minimize disruption and continue to optimize your campaigns effectively. Understanding the Impact of New Conversion Actions When you introduce a new conversion action, Google Ads treats … Read more
Uploading conversion data manually to Google Ads can significantly enhance your ad performance without breaking the bank. Many small businesses, especially those in local markets like restaurants and physiotherapy clinics, might wonder if investing in a CRM is necessary. The good news is, you don’t need a CRM to leverage this powerful feature. Let’s dive … Read more