Mastering Go-To-Market Strategy: Practical Guide for Targeting and Content Creation
Launching a product or service requires a well-defined go-to-market (GTM) strategy. Yet, many companies stumble and miss their target market. Why is that? Often, they rely on assumptions about their Ideal Customer Profile (ICP), mimic competitors’ messaging, and generate bland content. In a world where up to 40% of customer discovery occurs through AI tools … Read more