Running successful ads on Meta can often feel like an uphill battle. When your account’s health plummets due to a compromise, it’s not just the ads that take a hit; the very foundation—your account—is compromised too. If you’ve battled a similar situation, you’re likely wondering: does your ad account contribute to ad performance? The answer … Read more
Overcoming Stagnation: Proven Strategies to Revive Your Startup’s Momentum Feeling stuck in your startup journey can be disheartening. You pour your heart and soul into building your business, yet sometimes progress halts without explanation. If you find yourself in a similar situation—like experiencing dips in client engagement and stalled responses—it’s crucial to reset your approach … Read more
Many businesses believe their ad campaigns are optimized, but often, hidden inefficiencies lurk beneath the surface. A recent audit of a Facebook ad account revealed that approximately $1,500 was wasted due to poor targeting and ineffective ads. This situation is not unique; it highlights a common issue that can significantly impact your marketing budget and … Read more
Many e-commerce startups find themselves in a challenging phase known as the “survival stage.” This is where growth feels stagnant, and the path forward seems unclear. If you’re facing issues like inconsistent marketing efforts, unresponsive co-founders, or limited scalability, you’re not alone. Let’s dive into these challenges and explore actionable strategies to overcome them. Understanding … Read more
Understanding the Challenge of Gaining Instagram Followers Many businesses venture into running Meta (Facebook and Instagram) ads with the hope of reaching a wider audience and converting them into followers. However, it’s not uncommon to see a stark contrast in follower growth between platforms. For instance, gaining 500+ followers on Facebook but only 3 on … Read more