Experiencing a drop in website traffic can be alarming, especially for a video game studio that relies on consistent leads and visibility. If your traffic has plummeted despite efforts to enhance your site, it’s crucial to dig deeper into the underlying issues rather than just applying surface-level fixes. Understanding the Impact of Declining Traffic When … Read more
In the world of performance marketing, it’s easy to get caught up in the metrics and best practices. You might think that a perfectly crafted ad will always outperform a more casual, human-centered approach. But what if I told you that sometimes, the ads that break the rules can yield the best results? This is … Read more
In the competitive landscape of financial technology, trust and user experience (UX) are paramount. For startups like MetaWealth, which aims to democratize real estate investment in the EU, overcoming initial hurdles in these areas is crucial for attracting retail investors. Despite having a transparent model and positive media coverage, many startups still struggle to connect … Read more
Scaling your advertising efforts often leads to the assumption that bigger budgets and high-end production are the keys to success. However, many businesses find themselves stuck in a cycle of expensive agency contracts and underwhelming results. If you’ve ever felt frustrated by low click-through rates (CTR) and lackluster return on ad spend (ROAS), you’re not … Read more
High-ticket e-commerce is a unique beast. Selling products priced above €400 ($400) can be lucrative, but it requires a sharp ad strategy to convert browsers into buyers. Many businesses struggle with structuring their campaigns effectively, and this post lays out proven tactics to streamline your efforts in Meta Ads and Google Ads. To maximize your … Read more