Launching a new product can be exhilarating, but what happens when the excitement fades and sales don’t follow? If you find yourself in a post-launch limbo, like the creator of brief2brain, it’s crucial to diagnose the underlying issues that may be hindering your growth. This article will explore common pitfalls and provide actionable strategies to … Read more
When managing a Performance Max (PMax) campaign for an extensive inventory of products—let’s say around 10,000 SKUs—you often face the challenge of maximizing conversion potential across various product types. This situation gets even trickier when you categorize your products into heroes and laggards. For instance, if you have only 20 hero products registering about 5 … Read more
Are you stuck in a sales rut, consistently making the same number of sales but unable to scale? If you’re selling a digital product and seeing steady sales, it’s a good sign. But if you can’t seem to break through to the next level, it’s time to dig deeper. This post will help you identify … Read more
Many startups struggle to gain traction, often feeling overwhelmed by the complexities of marketing. The challenge isn’t just about running ads or creating content; it’s about understanding the core elements that drive customer acquisition. If you’re aiming for your first 1,000 customers, it’s crucial to have a solid growth plan that addresses your unique challenges. … Read more
In the competitive landscape of niche social media businesses, many entrepreneurs face the challenge of effectively utilizing ads and SEO to drive growth. If you’re struggling to convert clicks into customers, you’re not alone. Understanding the nuances of your target audience and refining your approach can make all the difference. Understanding the Problem When your … Read more