In the world of Meta ads, managing ad sets effectively can be the difference between a successful campaign and one that fails to deliver. The challenge arises when trying to split ad sets without causing overlap and competition between them. This is particularly crucial for campaigns focused on specific goals, such as growing iOS app … Read more
In the evolving landscape of digital advertising, keeping up with platform changes is vital for sustainable growth. Recently, Meta shifted towards A+SC campaigns, prompting many marketers to re-evaluate their approaches, especially for cold customer acquisition. So, how does one leverage this new framework effectively? To illustrate, let’s take a look at a recent case study. … Read more
In the fast-paced world of e-commerce, understanding how to segment your campaigns effectively can be the difference between profit and loss. Many businesses struggle with this, often leading to wasted ad spend and missed opportunities. The key lies in knowing when to use different segmentation strategies and how to bid effectively for branded queries. Campaign … Read more
When it comes to advertising on platforms like Pinterest, many businesses face unexpected challenges. A recent case study revealed a staggering $7,000 ad spend resulting in only $156 in sales. This raises a critical question: why do some platforms underperform despite seemingly solid strategies? In this post, we’ll analyze the underlying issues that can lead … Read more
Many businesses face a sudden drop in sales, even when their traffic metrics seem promising. Consider a scenario where a brand sees a 300% increase in add-to-cart actions yet experiences zero sales. This is frustrating and confusing, but it’s not uncommon. The crux of the issue often lies beyond just running ads; it’s about examining … Read more