High CTR, Low CPC: Uncovering the Hidden Obstacles to Profit
High click-through rates (CTR) and low cost-per-click (CPC) are enticing metrics in digital advertising. However, these stats can be misleading if they aren’t leading to conversions. If you’re facing a situation where your ads generate clicks but not sales, it’s time to dig deeper into your strategy. Understanding the Problem When you see a high … Read more