In the world of startups, understanding traction is crucial. For a B2C MVP (Minimum Viable Product), traction can be a double-edged sword. You might be getting organic traffic and some user sign-ups, but is that enough to attract investors? Let’s break down what good traction looks like and how to assess your current metrics. Understanding … Read more
Many service business owners are left wondering if their investment in paid ads truly pays off. Unlike direct-to-consumer (DTC) brands, service-based businesses face unique challenges when it comes to measuring return on investment (ROI) from platforms like Google, Meta, and LinkedIn. If you’re in consulting, SaaS, or any professional service, understanding how to effectively leverage … Read more
The Challenge of Going Solo in Your Business Starting a business can feel like a thrilling rollercoaster ride. However, as one founder discovered, the thrill can quickly turn into desperation when the initial momentum fades. If you’re running an agency or any business by yourself, it’s easy to feel overwhelmed, especially when faced with rising … Read more
Running Meta ads can be a powerful way to drive sales, but when conversions fall flat, it’s crucial to dig deeper. If your ads for CPR certificates are generating clicks but not sales, you’re not alone. Many businesses face similar challenges, and the solution often lies in understanding the nuances of your audience and refining … Read more
Running ads across different time zones can be a tricky challenge, especially when your target audience is just waking up while your budget is already being spent. If you’re facing high CPCs and wasted ad spend because your ads are running at the wrong times, you’re not alone. This issue can significantly impact your campaign’s … Read more