Running a small family-owned restaurant can be incredibly rewarding, but it also comes with its challenges. Many owners find themselves struggling to attract customers, even when their food and service are top-notch. If you’re in a similar situation, you’re not alone. Many small businesses face the same issue: a lack of visibility. This article will … Read more
Running a Meta sales campaign can be a double-edged sword. You might see engagement rates rise, but if those clicks aren’t translating into sales, it’s frustrating. Many marketers face this challenge, especially when they notice a disconnect between initiated checkouts and completed purchases. Understanding the nuances of your campaign can help you bridge that gap. … Read more
Shortform marketing is rapidly evolving, especially for consumer apps. While platforms like TikTok, Instagram Reels, and YouTube Shorts have dominated the conversation, Facebook and Snapchat are often overlooked. This article dives into the potential of shortform marketing on these platforms, providing actionable insights for consumer app marketers. Understanding the Landscape of Shortform Marketing Shortform content … Read more