How to Turn High-Click, Low-Sales Search Campaigns Into Profit: Proven Strategies

Launching a search campaign with a low CPC of around $0.50 and receiving many clicks can feel promising. Yet, if those clicks don’t convert into sales, it suggests a disconnect that needs immediate attention. Many advertisers face this issue early on, especially within the first 24 hours of launch. But understanding why this happens and … Read more

Proven Strategies to Increase Conversions by Matching Landing Pages to Ads

When users click on your ad, they expect a seamless experience that confirms their interest. If your landing page looks and reads differently from your ads, you risk losing their trust and dropping conversions. This is more than a design choice — it’s rooted in consumer psychology. Research shows that the more your landing page … Read more