Gerenciar várias contas de Google Ads simultaneamente é um desafio que muitos profissionais enfrentam. Uma das maiores dores é acompanhar o saldo de cada cliente de forma manual. Essa tarefa consome tempo e aumenta o risco de esquecimentos ou de perder dinheiro por não agir a tempo. Se você gerencia múltiplas contas, sabe que o … Read more
Changes in the Google algorithm can hit your advertising results hard, especially after significant players like Amazon shift their strategies. If your Google PMAX campaign has taken a nosedive, you’re not alone. Understanding the intricacies of Google’s marketing platforms is crucial as algorithms constantly evolve. The sudden drop in conversions that many advertisers experience can … Read more
Major retail companies are at a turning point with their advertising strategies. As they face increasing pressure to control more of their customer data and improve ad performance, questions arise about their next moves. Will they develop their own ad technology, or rely on external platforms? This strategic shift can shape the future of retail … Read more
Recent shifts in consumer behavior have left many online retailers examining their digital strategies. If you notice a sudden drop in add-to-cart conversions, it’s crucial to ask: is your current shopping setup still effective? With recent data indicating drops from 15 add-to-carts down to just 2, a reevaluation is more than necessary. Performance Max (PMax) … Read more
Launching a search campaign with a low CPC of around $0.50 and receiving many clicks can feel promising. Yet, if those clicks don’t convert into sales, it suggests a disconnect that needs immediate attention. Many advertisers face this issue early on, especially within the first 24 hours of launch. But understanding why this happens and … Read more