When your retargeting ads get clicks but not sales, it’s a real head-scratcher. You’re getting attention, but it’s not turning into money. This is a common problem. Let’s break down how to fix it. ### Why High CTR Doesn’t Always Mean Sales High click-through rates (CTR) are good. They show people like your ads. But … Read more
In the rapidly evolving landscape of education technology, reaching potential students effectively is crucial. As an EdTech business, you’ve successfully attracted around **3,000 students** annually through Meta platforms. However, diversifying your lead generation strategies is essential for sustainable growth. This article explores how to leverage **YouTube Shorts** and **Google Search Ads** to enhance your recruitment … Read more
Launching your first Google Ads campaign can be both exciting and overwhelming. Many newcomers experience a surge of clicks initially, only to see their performance dwindle shortly after. This phenomenon often leads to frustration, especially when you’ve invested time and money into your ads. Understanding the factors that contribute to high Cost Per Click (CPC) … Read more
Many marketers face the frustrating issue of missing traffic data from their Google Ads Dynamic Retargeting campaigns in Google Analytics 4 (GA4). This problem can lead to confusion and misinformed decisions about campaign performance. Understanding the root causes and solutions is essential for optimizing your advertising efforts. Understanding the Problem When you notice discrepancies between … Read more
Losing a Google Ads account can feel like a business nightmare. Imagine actively investing in your online presence for years only to face an unexpected termination due to “Unacceptable Business Practices.” This situation prompts urgent questions about what went wrong and how to regain access. In this guide, we’ll delve into the steps to recover … Read more