Running campaigns with Performance Max (Pmax) feeds can feel like navigating uncharted waters. Many marketers wrestle with the idea of managing negative keywords in this setup. The challenge? Pmax doesn’t allow traditional negative keyword lists. This limitation forces you to rethink how you control ad spend and targeting precision. Why Negative Keywords Still Matter Even … Read more
Managing Google Ads with strict control over search term triggers can be challenging, especially when trying to avoid irrelevant traffic. Many advertisers find themselves constantly monitoring search terms, manually adding negatives, which becomes time-consuming and inefficient. The core issue is that even with exact match keywords, Google can show ads for close variants or broad … Read more
Setting up a Google Ads campaign with WhatsApp private messaging can transform your customer engagement. But confusion about how it works often holds businesses back. Let’s break down the process and clear up the mystery. Why WhatsApp Messaging in Google Ads Matters WhatsApp is one of the most widely used messaging apps globally, making it … Read more
Reaching professionals who buy sports photos is more about precision than scale. If you’re licensing sports imagery, knowing where and how to connect with your niche audience can make or break your campaigns. Professionals in the sports content space—from bloggers to news publishers—are scattered across multiple platforms. But not all platforms are created equal when … Read more
Running your first Meta sales campaign can feel like opening a gift box. The numbers look exciting, but what if they’re not real? Many eCommerce businesses face this exact challenge—Ads Manager reports impressive results, but internal data doesn’t match. Let’s break this down and fix it. Why This Matters Meta’s Ads Manager is powerful, but … Read more