Many businesses struggle with conversion tracking in Google Ads, often feeling overwhelmed by the complexity of the setup. If you find yourself lost in the sea of information about Google Tag Manager (GTM) and Google Analytics 4 (GA4), you’re not alone. Understanding how to effectively track conversions can significantly impact your advertising performance and overall … Read more
Many businesses face the frustrating issue of conversions not showing up in Google Ads. This problem can lead to misinformed marketing decisions and wasted ad spend. If you’re using platforms like Prestashop and Google Analytics 4 (GA4), you might find that your conversions are tracked in GA4 but not reflected in Google Ads. Understanding why … Read more
In today’s digital landscape, accurate conversion tracking is essential for growing your Shopify business. Yet, many entrepreneurs struggle with traditional tracking tools that fail to deliver reliable results. If you find your event match quality subpar, you’re not alone. Here’s how to address the critical problem of event tracking in Shopify, particularly when integrating with … Read more
Implementing a cookie banner is essential for compliance, but it can lead to unexpected challenges, especially in tracking ad revenue. If you’ve noticed a drop in your Google Ads revenue tracking after adding a cookie consent tool, you’re not alone. Many businesses face this issue, and understanding the root cause is the first step toward … Read more
In the world of e-commerce, understanding the customer journey is crucial for maximizing profits. Many businesses focus on metrics like ‘Add to Cart’ without fully grasping how these actions translate into actual sales. This can lead to confusion and missed opportunities for growth. Analysis When you track ‘Add to Cart’ as your primary metric, you … Read more