Unlocking the Secrets of Purchase Tracking: From Add to Cart to Sales

In the world of e-commerce, understanding the customer journey is crucial for maximizing profits. Many businesses focus on metrics like ‘Add to Cart’ without fully grasping how these actions translate into actual sales. This can lead to confusion and missed opportunities for growth. Analysis When you track ‘Add to Cart’ as your primary metric, you … Read more

Unlocking the Mystery of Low Audience Match Rates in Google Ads

Introduction Are you struggling with a low audience match rate between your Google Analytics 4 (GA4) audience and Google Ads? If your audience is growing rapidly but your matched audience in Google Ads is stagnating, you’re not alone. This mismatch can be frustrating and may indicate deeper issues in your data setup or marketing strategy. … Read more