When running a Google Ads campaign, especially one focused on maximizing conversions, it’s common to encounter confusion after the learning phase. This is particularly true for businesses like remote online notaries, where the nuances of digital marketing can significantly impact performance. After pausing a campaign and then resuming it, many advertisers notice a dip in … Read more
Many EdTech businesses face challenges that stem from their foundational models. If your EdTech company is struggling, it’s crucial to identify the root causes and pivot effectively. In this post, we’ll explore common pitfalls and actionable strategies to help you thrive in the competitive education technology landscape. Understanding the Core Issues When an EdTech business … Read more
In today’s fast-paced digital landscape, many clothing brands are pouring valuable resources into Meta ads with little to show for it. Despite offering great designs and having the right target audience, they struggle to convert. The issue isn’t the clothing; it’s the advertising strategy. Addressing this disconnect can unlock significant revenue potential. Why This Problem … Read more
Understanding the Referral Challenge For high-trust, premium service businesses like therapy or divorce mediation, building a steady referral pipeline can feel daunting. You offer specialized services that require a deep emotional connection and trust. Yet, many practitioners struggle to create a consistent flow of referrals without overwhelming themselves with marketing tasks. This challenge is not … Read more
With the ever-evolving landscape of Facebook Ads, many businesses are now finding themselves grappling with shocking cost-per-thousand impressions (CPM) that seem unsustainable. For e-commerce operators, dropping significant dollars only to see inflated CPMs and weeks of waiting for stabilization can feel like a painful bleed. What’s going wrong, and more importantly, how can you fix … Read more