Running paid ads can be daunting, especially when you’re not sure if your setup is truly optimized. After six months of spending around $400 a day with solid results, the question looms: Are you leaving money on the table? In this guide, we’ll examine your campaign setup, dissect its components, and give practical recommendations for … Read more
Many businesses struggle with high lead costs in their Google Ads campaigns. If you’re spending €118 per lead, it’s time to reassess your strategy. The good news? With the right adjustments, you can bring that cost down significantly, as I did for a recent client who now pays just €9.80 per conversion. Understanding why your … Read more
Targeting the right audience can significantly elevate the performance of your Google Search campaigns, especially when you’re focused on business owners looking to outsource or scale. Audience segmentation is not just a buzzword; it’s a tactical approach that can help you hone in on the most promising leads. Many campaigns fail because they don’t target … Read more
In the world of B2B lead generation, understanding who visits your website can significantly boost your sales efforts. Yet, many agencies find themselves in a frustrating cycle, using tools like Clearbit Reveal without seeing tangible results. The promise of turning anonymous traffic into actionable insights is enticing, but the reality can often fall short. Many … Read more
The landscape of digital marketing is changing rapidly, with artificial intelligence (AI) making waves, particularly in paid search advertising. If you’re feeling uncertain about how these shifts are affecting your lead generation strategy, you are not alone. Many marketing professionals are grappling with concerns about whether paid search, particularly through Google Ads, is still a … Read more