Promoting Android mobile games through Google Ads can be confusing, especially when the platform suggests a target cost per install (tCPI) that seems too low to be profitable. Many developers see suggested tCPI figures of around $0.50 to $0.60 in certain regions, while others estimate their true cost per user (CPU) should be much higher … Read more
In the fast-paced world of digital marketing, small changes can lead to significant outcomes. This is particularly noticeable in content management and distribution strategies. Recently, a shift in my content automation approach brought an impressive jump in visibility. From around 575 impressions in 28 days to an astounding 6.5k in just 24 hours—this transformation is … Read more
Trade shows are a goldmine for businesses looking to connect with key decision-makers. With 82% of attendees having buying power or influence, the potential for meaningful connections is immense. However, simply setting up a booth isn’t enough. You need a strategic approach to maximize your impact and ensure you’re ready to engage this high-value audience. … Read more
Offering marketing services on a commission basis can be a double-edged sword. While it presents an enticing opportunity for agency owners to align their interests with clients, it also introduces complexities that can complicate the relationship. Understanding the nuances of this model is crucial for success. Understanding the Commission-Based Model In a commission-based marketing arrangement, … Read more
As a small business owner, it can feel like your hard work goes unnoticed. You know your products or services are stellar, yet you face the challenge of appearing invisible in a saturated market. Many entrepreneurs jump to costly paid ads, engaging in a relentless bidding war with big brands. Others hope SEO will save … Read more