Reaching a milestone of $1 million in Annual Recurring Revenue (ARR) is a significant achievement for any business, especially for B2B SaaS founders who have faced hardships. However, the journey does not end here; there’s always more to learn. Whether you’re just starting out or looking to level up, understanding the nuances of pricing, retention, … Read more
In the fast-paced world of marketing, many brands chase immediate wins, often ignoring the power of long-term relationship building. For collector-focused brands, especially in the collectible card game (CCG) space, the challenge is to create a marketing strategy that honors the brand’s legacy while nurturing a devoted community. Rather than relying on conventional direct-to-consumer (DTC) … Read more
Negative feedback can feel like a punch in the gut, especially when it comes from influential figures. If you’ve experienced a misrepresentation of your brand from a YouTuber or social media influencer, you’re not alone. In the digital age, a single video can drastically impact your business’s reputation and sales. Understanding how these reviews work, … Read more
High click-through rates (CTR) and low cost-per-click (CPC) are enticing metrics in digital advertising. However, these stats can be misleading if they aren’t leading to conversions. If you’re facing a situation where your ads generate clicks but not sales, it’s time to dig deeper into your strategy. Understanding the Problem When you see a high … Read more
Implementing a cookie banner is essential for compliance, but it can lead to unexpected challenges, especially in tracking ad revenue. If you’ve noticed a drop in your Google Ads revenue tracking after adding a cookie consent tool, you’re not alone. Many businesses face this issue, and understanding the root cause is the first step toward … Read more