Introduction Running a small business can often feel like you’re climbing a steep mountain. When you shift to a business account on social platforms, visibility seems to drop, and it feels like only those willing to pay can truly reach potential customers. With big brands dominating the landscape and unlimited marketing budgets, how can small … Read more
Introduction In the fast-paced world of casual gaming, deciding which games to scale can feel overwhelming. With multiple titles in soft launch, how do you determine where to invest your marketing budget? Making the right choice can mean the difference between a hit game and a costly flop. Analysis Understanding the signals that indicate a … Read more
The Administrative Burden: A Hidden Profit Leak Most businesses miss out on significant revenue due to the time and resources they waste on admin tasks. Think about it: time spent on invoicing, project management, and client onboarding can easily drain your productivity. For example, a consultancy like a 12-person marketing firm could waste upwards of … Read more
Introduction Running local Facebook lead ads can be a game-changer for businesses that rely on nearby customers. However, many advertisers face a frustrating issue: receiving leads from outside their targeted area. If you’re targeting a 30-mile radius but getting inquiries from 100+ miles away, you’re not alone. This post will help you understand why this … Read more
Introduction Many business owners get frustrated when their Facebook or Meta ads show promising click-through rates (CTR) but fail to translate into sales. If you’ve experienced a dip in conversions despite decent engagement metrics, you’re not alone. This problem commonly signals deeper issues in your offer, funnel, or targeting strategy — not just technical glitches … Read more