In a world obsessed with content creation, a surprising narrative is emerging: your potential customers might be waiting for you in direct conversations rather than scrolling through endless posts. What if the key to your growth isn’t more posts, but more authentic, direct engagement with your audience? Many businesses pour time and resources into creating … Read more
Rising customer acquisition costs (CPA) can feel like a punch to the gut, especially when you’ve been running successful campaigns for a while. Many marketers find themselves in your shoes, trying to understand why their CPA suddenly soars after a steady run. If you’ve noticed your CPA increasing from 10-18 euros to 25-30 euros, don’t … Read more
We’ve all been there. You dedicate hours to crafting the perfect ad—stunning visuals, sharp copy, and seamless animations. You’re convinced it’s a winner. Then, silence. Low click-through rates (CTR), soaring cost per click (CPC), and zero conversions leave you scratching your head. Meanwhile, a last-minute, unrefined ad featuring shaky phone footage and basic text laid … Read more
Many businesses face challenges with their Meta Ads campaigns, often leading to frustration and confusion. If your cost per thousand impressions (CPM) is skyrocketing and your return on ad spend (ROAS) is dwindling, it’s time to dig deeper. The issue may not be with the ads themselves but rather with the underlying strategy, offer, or … Read more
If you’re running a shopping campaign in a new country, it can be tricky to get the setup right. Sometimes, even with a solid campaign in one market, the new one doesn’t perform as expected. This can lead to wasted budget and frustration. Why This Problem Matters Launching in a new country often comes with … Read more