Scaling ad campaigns can be a tricky endeavor. Many business owners fuel their ambitions by increasing their budgets only to see their return on investment (ROI) plummet. If you’ve recently doubled your ad spend without achieving favorable results, you’re not alone. Understanding the nuances of scaling is critical to maintaining a profitable ad strategy. When … Read more
Understanding the Performance Max Dilemma When launching a Performance Max campaign, especially in a competitive niche like women’s costume jewelry, the number of products you choose to advertise can significantly impact your results. Running a campaign with limited resources can feel overwhelming, particularly when faced with the decision of whether to promote all 110 products … Read more
When running a Google Ads campaign, especially one focused on conversions, it’s common to encounter confusion after the learning phase. This is particularly true for businesses like remote online notaries, where the nuances of digital marketing can significantly impact performance. After pausing and resuming your campaign, you might expect a smooth transition back to optimal … Read more
When running a Google Ads campaign, especially one focused on maximizing conversions, it’s common to encounter confusion after the learning phase. This is particularly true for businesses like remote online notaries, where the nuances of digital marketing can significantly impact performance. After pausing a campaign and then resuming it, many advertisers notice a dip in … Read more
Many EdTech businesses face challenges that stem from their foundational models. If your EdTech company is struggling, it’s crucial to identify the root causes and pivot effectively. In this post, we’ll explore common pitfalls and actionable strategies to help you thrive in the competitive education technology landscape. Understanding the Core Issues When an EdTech business … Read more