When setting up conversion tracking for a lead generation campaign, understanding the differences between Enhanced Conversions for Web and Enhanced Conversions for Leads is crucial. Both options offer unique benefits, but choosing the right one depends on your specific needs and the volume of leads you generate. Why This Matters Effective conversion tracking is the … Read more
Many businesses mistakenly think that launching a Google Ads campaign is an endpoint rather than a starting point. This misunderstanding often leads to ongoing wasted ad spend. Campaigns need consistent monitoring and fine-tuning, particularly concerning negative keywords. Negative keywords play a crucial role in shaping effective ad strategies. By strategically adding these terms, businesses can … Read more
In the world of e-commerce, optimizing ad spend is crucial for success. One common debate revolves around the best sequence of bidding strategies to achieve high returns on ad spend (ROAS). Many marketers wonder whether it’s necessary to use Max Conversions or Max Value before transitioning to Target ROAS. Let’s dive into the details and … Read more
Launching a Google Ads campaign can be exciting, but encountering errors can be frustrating. One common issue is the ‘Targeted Goal Missing a Primary Conversion Action’ error. This error can prevent your campaign from running effectively, leaving you with zero clicks and impressions. Let’s dive into why this happens and how to fix it. Understanding … Read more
After engaging in discussions with over a hundred founders and developers facing marketing challenges, a disturbing pattern emerges. Many startups are susceptible to common marketing pitfalls that can derail growth and lead to wasted resources. These issues often stem from misunderstandings about their customers and their value proposition. Each of these marketing mistakes can significantly … Read more