In the world of digital marketing, many businesses chase after traffic like it’s the holy grail. But what happens when that traffic doesn’t convert into sales? This is a common scenario, especially for businesses that prioritize session counts over actual profit. Understanding the difference between vanity metrics and meaningful performance is crucial for sustainable growth. … Read more
The Challenge with Cost Per Result in Leather Goods Marketing leather goods, particularly men’s wallets, involves navigating a complex landscape of costs and conversions. When your cost per result hits $55-$65 with a CPM of $32, it raises questions about profitability and market positioning. Understanding these metrics is crucial to refining your approach and maximizing … Read more
Running paid ads can be daunting, especially when you’re not sure if your setup is truly optimized. After six months of spending around $400 a day with solid results, the question looms: Are you leaving money on the table? In this guide, we’ll examine your campaign setup, dissect its components, and give practical recommendations for … Read more
Many businesses struggle with high lead costs in their Google Ads campaigns. If you’re spending €118 per lead, it’s time to reassess your strategy. The good news? With the right adjustments, you can bring that cost down significantly, as I did for a recent client who now pays just €9.80 per conversion. Understanding why your … Read more
Targeting the right audience can significantly elevate the performance of your Google Search campaigns, especially when you’re focused on business owners looking to outsource or scale. Audience segmentation is not just a buzzword; it’s a tactical approach that can help you hone in on the most promising leads. Many campaigns fail because they don’t target … Read more