When launching a Meta Lead Generation campaign, encountering zero impressions can be frustrating. Here’s a practical guide to diagnose and fix the issue. Analysis: Why Is Your Campaign Not Showing? Lack of impressions might indicate targeting issues, bid strategy flaws, or even technical glitches. It’s crucial to address these potential roadblocks promptly. Solution: Practical Steps … Read more
Shortform marketing is rapidly evolving, especially for consumer apps. While platforms like TikTok, Instagram Reels, and YouTube Shorts have dominated the conversation, Facebook and Snapchat are often overlooked. This article dives into the potential of shortform marketing on these platforms, providing actionable insights for consumer app marketers. Understanding the Landscape of Shortform Marketing Shortform content … Read more
Running a boutique thrift store can be a labor of love, but what happens when that passion doesn’t translate to profits? Many boutique owners find themselves in a challenging situation, much like a friend’s sister who struggles to bring in customers despite having great products and a decent location. This is not just a problem … Read more
Pricing your AI SaaS product can feel like navigating a minefield. With many startups opting for a $20 monthly price point, it’s easy to wonder if you’re missing the mark. This trend raises a critical question: Is your pricing strategy aligned with the value you provide? Understanding the Pricing Dilemma The $20 price point has … Read more
Many businesses struggle with their Google Ads budget strategy, often relying on metrics that don’t tell the full story. One common pitfall is using “Impression Share Lost (Budget)” as the sole indicator for budget allocation. While this metric can provide insights, it can also lead to misguided decisions that stifle growth. Analysis Understanding how much … Read more