Major retail companies are at a turning point with their advertising strategies. As they face increasing pressure to control more of their customer data and improve ad performance, questions arise about their next moves. Will they develop their own ad technology, or rely on external platforms? This strategic shift can shape the future of retail … Read more
Recent shifts in consumer behavior have left many online retailers examining their digital strategies. If you notice a sudden drop in add-to-cart conversions, it’s crucial to ask: is your current shopping setup still effective? With recent data indicating drops from 15 add-to-carts down to just 2, a reevaluation is more than necessary. Performance Max (PMax) … Read more
Launching a search campaign with a low CPC of around $0.50 and receiving many clicks can feel promising. Yet, if those clicks don’t convert into sales, it suggests a disconnect that needs immediate attention. Many advertisers face this issue early on, especially within the first 24 hours of launch. But understanding why this happens and … Read more
Switching ad campaigns from maximum clicks to maximum conversions can sometimes lead to ads not showing. This issue can significantly impact your growth. Here’s how to fix it. Analysis When ads don’t show after switching to maximum conversions, it usually indicates a problem with the campaign settings or targeting. It’s crucial to understand why this … Read more
Running Google Ads campaigns requires a strategic approach, especially when it comes to understanding your competitors. In this guide, we’ll explore how to analyze your competitors’ Google Ads spend, CPA, and other metrics, providing you with insights to optimize your campaigns. Analysis Knowing your competitors’ strategies can significantly impact your campaign performance. By analyzing their … Read more