When managing Performance Max (PMax) campaigns, especially for low Average Order Value (AOV) products, the structure of your asset groups can significantly impact your results. The challenge lies in determining how to best organize these asset groups to maximize performance while allowing for effective testing and scaling. In this article, we will explore the optimal … Read more
Launching a new direct-to-consumer (DTC) brand can be both exciting and daunting. With the rise of digital marketing, especially through platforms like Meta, understanding how to structure your advertising campaigns is crucial for success. Many new brands struggle to see results, often due to a lack of a clear strategy. This article will guide you … Read more
When managing a Google Ads Grant account, encountering issues like campaigns not spending can be frustrating. In this article, we’ll analyze the problem and provide a step-by-step solution to help you revive your account and optimize your campaigns for better performance. ### Why This Matters Not spending your Google Ads Grant budget effectively can limit … Read more
In the ever-evolving landscape of digital advertising, staying updated with new features is crucial. Recently, a new setting in Google Ads has emerged, allowing advertisers to show ads exclusively on YouTube search results. This feature can significantly impact your advertising strategy, but understanding how to utilize it effectively is key. Understanding the New YouTube Search … Read more
If you’re running Google Ads for TV services and notice a sharp decline in impressions, you’re not alone. Many advertisers face this challenge, often without clear answers from platforms or providers. Let’s break this down and provide actionable steps to regain your ad performance. Why Are Impressions Dropping? A sudden drop in Google Ads impressions … Read more