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Google Ads Launches Smart Bidding Exploration: A Game-Changer for Search CampaignsGoogle’s Smart Bidding Exploration is here! Improve your bidding strategy and scale ad campaigns. Work with TechWyse to maximize ROI today.
AEO Transformation: ChatGPT's Conversion Rate is 6 Times Higher than Google, Reveals SEO ExpertThe core of AEO is that it no longer merely focuses on keyword rankings but instead concentrates on dominating the answers generated by AI. According to Ethan Smith, the user conversion rate driven by ...
Must-have Digital marketing skills for 2025: Secure your jobs!It is important that professionals learn to master the best digital marketing skills. Here are some Must-have Digital marketing skills for 2025 to secure your jobs in the future. upskilling ...
How funnel optimization can improve your marketing performanceReady to take your digital marketing to the next level? Discover how funnel optimization can make a difference.
AANA, ACA & MFA Launch Draft Industry Guidelines On Ethical AI Use In MarketingThe Council, created in May 2025, was formed to guide the marketing and advertising industry in the ethical and responsible use of artificial intelligence. Its mission is to set clear standards that ...
How to Align Brand and Performance Marketing Without Sacrificing Either: A Framework for B2B MarketersDiscover how integrating brand and performance marketing strengthens both short-term results and long-term brand equity while aligning teams, metrics, and customer experiences.
Five Risks Of Using Generative AI In Programmatic AdvertisingProgrammatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase conversion rates. However, GenAI lacks emotional understanding, so advertising ...
CMO Circle: How Wix Is Building AI-Native MarketingDiscover how Wix is rethinking marketing with AI. VP Paula Mejia shares lessons on orchestration, SEO in the LLM era and driving change across teams.
How To Measure Brand Marketing Efforts (And Prove Their ROI)Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.
Marketing redefined: Startups changing the very fabric of what it means to build a brandFrom fintech disruptors in Mumbai to D2C brands in Dubai, the smartest challengers are not just optimizing for clicks — they are building meaningful brand experiences on a foundation of analytics, ...
‘Fuel your peak performance’: marketing of nicotine pouches to athletesA new oral nicotine pouch company, named Athletic Nicotine, is targeting athletes and other ‘health-conscious individuals’ with low-dose synthetic nicotine pouches (1.5 and 3 mg). While echoing common ...
Why AI and SEO are inseparable in modern marketingDive into how AI and SEO are reshaping marketing. Learn how marketers are accelerating growth and dominating the market with these powerful tools.
How AI is being used as a trust builder in pharma marketingPharma marketers see AI as shifting beyond being just a productivity tool to one that can foster trust among consumers.
How Yum’s AI factory supercharges marketing at Taco Bell and beyondExecs at the fast-food giant detail an approach to artificial intelligence that is already powering in-app recommendations for Taco Bell.
Know the space and plan early for 2026 sporting events: A media buyer’s perspectiveA holding company media buyer, who requested to remain on background, told Campaign that when it came to media buying in the past, agencies and their clients had to plan ahead by around six to eight ...
How Emerging AI Technologies Are Transforming Digital Marketing StrategiesArtificial intelligence is rapidly changing the landscape of digital marketing, empowering businesses to deliver smarter, more personalized experiences.
Apollo Silver Corp. Engages CDMG for Marketing ServicesApollo Silver is pleased to announce that it has engaged Creative Direct Marketing Group, an arm's-length service provider, to provide marketing and advertising services for an aggregate total of US$1 ...
Landing Page Optimization Is Not a Strategy, CXO IsLanding pages aren't dead—or even unimportant—but treating them as a standalone strategy for sustaining customer loyalty, growing revenue, or other marketing goal is not the answer. In the world of ...
The end of the marketing funnel: Why signals are your new opportunityForget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course)Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.
Top 10 Digital Marketing Agencies In The USAHere is a list of the top 10 US-based digital marketing agencies and practical answers to why you need a digital marketing agency.
Today's Digital Marketing Funnel (and How to Optimize Your Conversions)You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...
5 Marketing Jobs AI Won’t Replace In 2025AI won’t replace every role. Discover 5 future-proof marketing jobs set to thrive in 2025 - from SEO to brand management.
Why brand building still matters in a performance-driven digital worldKhadija Attarwala, Director Brand Building and Digital Marketing, Natural Diamond Council, writes about why performance marketing alone can’t build trust and loyalty ...
Dallas AI-Powered Advertising: Paid Media & Content Marketing Services UpdatedOne of Dallas’ top digital marketing agencies is shifting to an AI-first strategy to prepare client businesses for an AI-dominated web.Dallas, ...
Top Integrated Marketing Agency, Marketing Maven, Ranks #6 in the U.S. For Purpose-Driven PR, Corporate Social Responsibility (CSR) Public RelationsLos Angeles integrated marketing and public relations firm, Marketing Maven, has ranked sixth among the nation's Top PR Firms for Corporate Social Responsibility (CSR) and Purpose Campaigns according ...
How to Stop Overpaying for Google Ads: Three Smarter Bidding StrategiesAre you wondering how to stop overpaying for Google Ads? You're not alone. Many businesses struggle with ad spend that isn't getting the return they expected . Google search ads operate on a ...
How Shake Shack removes friction between web traffic and app downloadsAs it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.
Silverback AI Chatbot Expands AI Agents Technology to Strengthen Role of Chatbot Marketing in Business AutomationSilverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support businesses in automating structured workflows and customer engagement processes.
How to evolve your search strategy for the AI era without starting from scratchAdapt your ads strategy with AI-powered tools to enhance ROI and discover new audiences, while navigating the evolving search experience without complete strategy reinvention.
James Williams Redefines Paid Media Strategy with Traffic and BridgesThrough systematic processes, cross-device measurement, and data-driven optimization, Traffic and Bridges empowers clients to focus on growth while leaving the complexity of paid media management to ...
Ad Agentur GmbH Unveils Transparency-Focused Google Ads Strategy to Combat ROI Decline Across DACH RegionVIENNA, Austria , Aug. 05, 2025 (GLOBE NEWSWIRE) -- Ad Agentur GmbH, a performance-driven pay-per-click (PPC) digital marketing agency, today announced the launch of a new strategic framework to ...
Traditional marketing is dead (almost)Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...
Mamdani campaign dishes out millions to firm of key media strategist for Obama campaigns: 'She's the best'FIRST ON FOX: The campaign of New York City’s Democratic socialist mayoral candidate Zohran Mamdani has dished out millions to the firm of a key media strategist that helped shape the media-buying ...
PPC Geeks and the integration of sustainability principles within the digital advertising sector@2024 - All Right Reserved.
What Healthcare’s Longevity Boom Can Teach CFOs About Brand MarketingHealthcare is changing. A powerful shift is underway, and the focus is expanding from acute care, aka treating what’s broken, to longevity care, which aims to preserve and optimize long-term vitality.
Google Claims AI Overviews Monetize At Same Rate As Traditional SearchGoogle claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing strategy. Google claims AI Overviews generate the same ad revenue as ...
How to use landing page optimization to increase your conversionsIf you spend time inside a SaaS growth team, you’ve heard the debate: “Do we need a better hero image, or is the CTA not bold enough?” Someone suggests A/B testing a new button color. Another proposes ...
Ironmark Announces the Acquisition of Vista OneIronmark has announced the acquisition of Vista One, a franchise-focused digital marketing agency specializing in lead generation and social media direct response for multi-location franchise brands.
The enduring legacy of Dan Kennedy’s Magnetic MarketingOpinions expressed by Digital Journal contributors are their own. In a world of fleeting trends and marketing fluff, Magnetic Marketing has done the unthinkable: stay relevant, profitable, and ...
Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison DirectEDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand ...
Dan Kennedy's Old-School Direct Response Marketing Delivering Modern ResultsIt's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
How To Boost ROI With Google PPC Ads: 19 Expert Tips And AlternativesMastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...
Mastering Pay-Per-Click (PPC) Advertising for Affiliate SuccessWhen you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...
Why Start With Organic Marketing Vs. Paid Ads? 5 Reasons And Practical Tips To Succeed"Should I focus on organic marketing or invest in paid ads?" I get this question all the time from both startup founders and small businesses owners I mentor, train or help at my agency. Many of them ...
Is AI making PPC marketers better or worse?A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group) – tackled a fundamental question at SMX Next: Is AI making marketers better ...
AUDIENCEX Redefines Media Buying with Guaranteed Performance and Predictable ROIVenice, California, Feb. 03, 2025 (GLOBE NEWSWIRE) -- AUDIENCEX, a leader in media buying innovation, has introduced a groundbreaking approach to marketing investments, ensuring guaranteed results ...
Pat Mercuri, Founder of Managed Direct Response, was Nominated for OCBJ’s Excellence in Entrepreneurship Awards for the 11th Consecutive YearIRVINE, Calif.--(BUSINESS WIRE)--Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the prestigious Orange County Business Journal (OCBJ) Excellence in ...
Banner Health has Chosen Vision Media to Lead its Media Buying StrategyBELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the ...
PPC tracking for beginners: how to track clicks & conversionsSearch Engine Land » SEO, PPC & AIO Guides » PPC tracking for beginners: how to track clicks & conversions Share Pay-per-click (PPC) tracking helps you understand and measure the performance of your ...
Rethinking the Marketing Funnel: Adapting to a New RealityMarketing tips feel like a dime a dozen these days. The ability to develop a strategy that establishes a customer experience is challenged by the onslaught of tips and tool recommendations that appear ...
3 B2B Landing Page Examples Critiqued with Optimization TipsAre you using landing pages to generate leads for your B2B service or tool? An optimized lead gen page can make the cost of a lead drop like a stone, if you know what you’re doing. This article will ...
Landing Page Optimization"Never start a marketing campaign without a dedicated landing page." Oli Gardner, co-founder of Unbounce and founder of Outline, has lived by this mantra since 2009. Yet he still sees the same ...
Google Ads To Phase Out Enhanced CPC Bidding StrategyGoogle Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. Google is phasing out Enhanced CPC bidding. Existing ...
More bang, fewer bucks: Budgeting for paid digital marketingDigital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and ...
Google Ads Change Bid Strategy Popup DialogSome advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change their ...
The State Of Direct Mail In 2024—And How Brands Can Get In The GameErik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Google Ads Metrics That Matter: KPIs For Successful CampaignsGoogle Ads is an extremely powerful tool for businesses. If you want to target your audiences as effectively as possible, it’s the ideal platform. However, you cannot simply create and run ads. That’s ...
15 Performance Marketing Insights To Pay Attention To In 2024As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...
What Most Buyers Are Missing In Their Cookieless StrategyNow that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media buying strategies. Cookies offered precision and scale in ad tech, and their ...
Bot clicks and fake traffic set to cost advertisers over $71bn in 2024Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With ad spend growth slowing to 5.3%, new research reveals an emerging ...
Managed Direct Response Founder, Pat Mercuri, Nominated for OCBJ’s Excellence in Entrepreneurship Awards for 8th Consecutive YearIRVINE, Calif.--(BUSINESS WIRE)--Pat Mercuri, President, and Founder of Managed Direct Response has been nominated for the Orange County Business Journal Excellence in Entrepreneurship Awards for an ...
DGR Quick Six: The Vital Role Of DE&I In B2B Media Buying Strategies“DGR Quick Six” is a new monthly series that features one of the industry’s trendiest topics distilled into six hard-hitting questions answered by an in-the-field practitioner. This month, we’re ...
Complying With SEC’s Hypothetical Performance Marketing RulesAdvisers should use a process that makes it tough to fall out of compliance, not look for ways to dodge it on a technicality, according to experts. The Securities and Exchange Commission’s new adviser ...
Five video optimization tips to help boost your landing page conversionsAccording to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos ...
Why Advertisers May Be Overemphasizing Performance MarketingBusinesses looking to advertise may think they have a binary choice: They can opt for quantifiable “performance marketing,” which measures success based on whether people open an email, click to buy ...
More Companies Are Hiring CMOs With Performance-Marketing BackgroundsCompanies looking to hire CMOs and other top-level marketing executives amid an economic downturn are increasingly favoring candidates with deep experience in so-called performance-marketing.
Teach yourself growth marketing: How to launch a paid acquisition channelWithout customers, there can be no business. So how can you drive new customers to your startup or keep existing ones engaged? The answer is simple: Growth marketing. As a growth marketer who has ...
When Times Are Tough, Performance Marketing Is A Must“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Popen, EVP at Matterkind. The jury is ...
Traffic, Clicks And Impressions Are Dead: Why Conversion Is The Marketing World’s Holy GrailExpertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the past decade, the metrics of traffic growth, impressions and click volume have ...
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams TogetherSearch Engine Journal uses the information you provide to contact you about our relevant content and promotions. Search Engine Journal will share the information you provide with our partner, who will ...
Conversion Rate Optimization for Law FirmsJust when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world.
How to Create a Digital Marketing FunnelDigital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...
Everest Business Funding Explains How Conversion Rate Optimization Can Attract More CustomersA business’ success relies on maintaining enough revenue generated through sales to keep operations afloat. Such a weight leans heavily on the necessity of customer interactions and engagement, which ...
CRO in 2022: A Strategy to Deliver Continuous Returns Throughout the YearA strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs. Is it more important to get new customers or to keep the ones you have? All ...
Can AI Help Create Better Performing Landing Pages?It now seems impossible to find a marketing challenge where AI isn’t touted or at least considered as a solution. Some tasks clearly lend themselves better to the elixirs of AI than others. One of ...
How Conversion Rate Optimization Improves Online SalesConversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...
5 Simple Conversion Rate Optimization Tips for Lead Generation SitesThe best way to improve the results of a search engine optimization campaign is to increase the effectiveness of the traffic being driven by your efforts. This is as true for search engine marketing ...
Conversion Rate Optimization Tips For E-Commerce PlatformsAfter migrating your store to a new platform such as Wix, Shopify or BigCommerce (Full disclosure: My company uses BigCommerce), you want to make sure that visitors complete a certain desired action.
How To Implement Effective Digital Marketing FunnelsWhat is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a ...
How the right digital marketing mix can fill your sales funnelIn a world where people spend more than half their day staring at a screen, it’s imperative that businesses use digital marketing to target customers online. Using the right mix of digital marketing ...
Conversion Rate Optimization: How To Increase ROI With Your Existing TrafficYou probably already know the importance of quality over quantity when it comes to website traffic. You'd rather have 50 visitors who are actually interested in your product or service than 1,000 who ...
How Will Digital Transformation Change the Marketing Funnel?The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales ...
9 Little-Known Tricks About Conversion Rate OptimizationThe truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. Many entrepreneurs have great presence on ...
Conversion Rate Optimization: From a Luxury to a Necessity in 2016A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that action manifests: The more visitors that sign up for a trial, ...
Landing Page Conversion: Organic & Content OptimizationAs a content and search marketing professional, driving targeted traffic through your content is one of the first goals in your strategy. Some marketers could stop there knowing they’ve done a good ...
Long Live the Marketing FunnelThe funnel is alive and well. And it should be leveraged extensively by marketers. It provides a consistent and universally understood (and somewhat accepted) framework. The funnel does come in a ...
Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time!Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the ...
Core Principles For Life & Conversion Rate OptimizationI’d like to humbly offer three steps to becoming a conversion rate optimization guru and a better person into the bargain. At first I thought I might like to write this post as a semi-comic (if I ...