Get the latest insights in performance marketing – curated daily from trusted sources.
From Google Ads strategy and conversion optimization to funnels, direct response, and media buying – this is news that actually helps you grow.
Performance Marketing & Google Ads News
2026 is the year AI gets realThe real divide in AI is very human. AI doesn’t create an advantage on its own but amplifies the judgment that already exists within an organization, for ...
ActiveCampaign is First to Launch AI that Acts, Not Just Answers at Spring Innovation KeynoteActiveCampaign , a leading autonomous marketing platform, will spotlight two first-to-market capabilities at its Spring 2026 Innovation Key ...
Why AI Won’t Replace Social Media Marketers But It Will Replace Unstructured MarketingAI Makes Good Teams Faster And Weak Teams Visible. When we started integrating AI tools into content planning and production, the difference between structured and unstructured te ...
PPC Automation Layering: How Smart Advertisers Combine Automation With StrategyLearn how PPC automation layering combines Smart Bidding, scripts, AI tools, and human strategy to improve campaign efficiency, oversight, and long-term performance.
Marketing Signals Commits to Agentic AI as the Future of Digital Marketing – Investing in Claude Code, Cowork and the Next Era of Intelligent AutomationThe global digital marketing agency doubles down on agentic AI, declaring it as transformational a shift as the arrival ...
Storytelling In The Age Of AI: How Marketing Leaders Should Use AIThere’s another dimension marketing leaders can’t ignore. Several recent studies have shown that consumers react negatively when they discover content or campaigns were heavily AI-generated. Trust ...
Molto Marketing Launches AI Solutions for SMBs in Atlanta Metro AreaMolto Marketing, a leading AI marketing agency in the USA, is proud to announce the launch of its innovative AI-driven solutions tailored specifically for small and medium-sized businesses (SMBs) in ...
Infintech Designs Publishes Conversion Rate Optimization Guide With Four-Phase Testing Framework, Eight Data-Backed Strategies, and 30-Day Implementation RoadmapMarch 13, 2026 - PRESSADVANTAGE - Infintech Designs published a detailed blog addressing the strategy, methodology, and ...
Building an RIA marketing funnel? Here's how to do it rightWith so many changes in how people communicate, the lead generation and conversion process seems daunting. But experts say RIAs have the opportunity to achieve big growth through sustained and focused ...
Media buying’s boys’ club and why it needs to be challengedFor all the progress celebrated during Women’s History Month, media buying continues to struggle with its ‘boys’ club’ reputation. Leaders reflect on why decision-making roles remain concentrated ...
School of Management to host AI in marketing conferenceLeaders from retail, digital commerce and academia will connect with experts in the School of Management at a conference examining how artificial intelligence is changing how brands reach customers, ...
AdAge Names NP Digital Performance Marketing Agency of the YearNP Digital, a leading global digital marketing agency, has been named Performance Marketing Agency of the Year in the AdAge A-List. The rapidly growing international agency is being recognized for its ...
Mastering Google Performance Max Campaigns: Tips for 2026 SuccessBoost ROAS with Google Performance Max campaigns. Discover smart bidding and optimization strategies for 2026. Get started with TechWyse!
Digital Corner: How traditional marketing and performance marketing work togetherMarketing departments have historically been the first and hardest hit when budget cuts come to the industry. As a former CEO explained it to me: The spends on a ...
ChatGPT Ads Are Here, and Your Google Strategy Won’t Cut ItThese opportunities have been around for a while, but the general population turns to ChatGPT when they’re looking for a conversation with AI. Being the proprietary eponym represents the largest ...
You Can't Automate Trust: Why AI Still Needs Human Strategy in MarketingThe future isn't about choosing between human creativity and machine efficiency. It's about combining them intelligently.
SEO Vs. PPC Strategy: What’s Right For Your Business?SEO and PPC serve different strategic roles in search marketing. Learn how each channel drives growth, visibility, and competitive advantage for modern brands.
OneMagnify in Detroit Acquires Optimal’s Performance Marketing BusinessOneMagnify, a Detroit-based AI-enabled marketing solutions provider, has acquired the performance marketing business of Optimal, a digital marketing company with offices coast to coast. Terms of the ...
Today's Digital Marketing Funnel (and How to Optimize Your Conversions)You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...
Best PPC Firm Expands PPC Advertising Services and SEO Services for Small Business in 2026San Francisco, California--(Newsfile Corp. - February 15, 2026) - As digital advertising and search engine visibility continue to evolve, Best PPC Firm today announced the expansion of its integrated ...
Best PPC Firm Expands PPC Advertising Services And SEO Services For Small Business In 2026Best PPC Firm, recognized as a performance-driven digital marketing agency, works with e-commerce brands, service-based companies, and professional firms seeking measurable digital marketing systems.
How Performance Marketing Drives Results at FogelmanStacey Brown shares how the firm connects marketing, operations and asset strategy to drive occupancy and long-term performance. Performance marketing in multifamily has shifted from a narrow focus on ...
The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads AccountIf your Google Ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting. That is the ...
Budget Reset: How To Build A Flexible Media-Buying Strategy For 2026Adam Ortman is CEO and founder of Kinetic319, a leading marketing agency rooted in cutting-edge strategy and consumer psychology. The arrival of a new year brings the return of a familiar ritual for ...
Why Brand and Performance Marketing Work Better TogetherThe most successful companies know that true growth happens when these two objectives work in harmony, not in opposition. The evidence is now clear: Brand and performance are not opposing forces; they ...
8 media buying and strategy predictions for 2026—what industry experts agree onExplore how 100 ad leaders say AI, data, agencies, CTV, creators and brand strategy will reshape marketing in 2026.
Predict Or Perish: Why Performance Marketing Must Evolve With AI In 2026Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search, before triggering campaigns. But in today’s fractured landscape, those signals can arrive too late ...
Google To Advance Bidding Strategy In AdsGoogle will soon introduce "Journey Aware Bidding" in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads ...
Landing Page Optimization Is Not a Strategy, CXO IsLanding pages aren't dead—or even unimportant—but treating them as a standalone strategy for sustaining customer loyalty, growing revenue, or other marketing goal is not the answer. In the world of ...
What is Affiliate Marketing?Affiliate marketing is a performance-based marketing strategy that involves a business partnership where one party, the merchant or advertiser, compensates another, the affiliate, for generating ...
The Great AI Readiness Divide in MarketingReporting from the Marketing AI Conference (MAICON) in Cleveland — the flagship event in Cleveland organized by the Marketing AI Institute — CMSWire contributor and The Agile Brand founder Greg ...
Landing Page Optimization 101: The Basics & Best PracticesLanding pages aren’t complex. But there are some rules and best practices you need to be aware of if you want them to actually convert. Keep All The Important Stuff Above The Fold The “fold” is the ...
Website Conversion Rate OptimizationYes! I want to attend Website Conversion Rate Optimization and enjoy a year of PRO membership! With PRO I get: Your advertising and marketing drives traffic to your website. But if a visitor leaves ...
How to evolve your search strategy for the AI era without starting from scratchAI has begun to transform the way people seek and engage with information online. But that doesn't mean you need to rework your entire search advertising strategy today. The most significant ...
What does ethical marketing look like when AI is in the driver’s seat?Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...
media buying strategyAs the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...
Traditional marketing is dead (almost)Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...
Why You’re Losing The Media Game In 2025 (And How To Catch Up)Results-driven marketer with 20+ years of experience with hands-on digital execution. CEO and founder of Twelve Three Media. Let’s be blunt: If you’re still executing media buys across a patchwork of ...
Content Marketing Offers Distinct Advantages For Small Businesses Over PPCContent marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...
Managed Direct Response Founder, Pat Mercuri, Nominated for OCBJ’s Excellence in Entrepreneurship Awards for 8th Consecutive YearIRVINE, Calif.--(BUSINESS WIRE)--Pat Mercuri, President, and Founder of Managed Direct Response has been nominated for the Orange County Business Journal Excellence in Entrepreneurship Awards for an ...
How to use landing page optimization to increase your conversionsIf you spend time inside a SaaS growth team, you’ve heard the debate: “Do we need a better hero image, or is the CTA not bold enough?” Someone suggests A/B testing a new button color. Another proposes ...
Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison DirectEDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand ...
Dan Kennedy's Old-School Direct Response Marketing Delivering Modern ResultsIt's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
Why Start With Organic Marketing Vs. Paid Ads? 5 Reasons And Practical Tips To Succeed"Should I focus on organic marketing or invest in paid ads?" I get this question all the time from both startup founders and small businesses owners I mentor, train or help at my agency. Many of them ...
AUDIENCEX Redefines Media Buying with Guaranteed Performance and Predictable ROIInnovative Approach Combines Advanced Data Modeling, Fixed CPA Guarantees, and Scalable Solutions Venice, California, Feb. 03, 2025 (GLOBE NEWSWIRE) -- AUDIENCEX, a leader in media buying innovation, ...
Pat Mercuri, Founder of Managed Direct Response, was Nominated for OCBJ’s Excellence in Entrepreneurship Awards for the 11th Consecutive YearIRVINE, Calif.--(BUSINESS WIRE)--Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the prestigious Orange County Business Journal (OCBJ) Excellence in ...
PPC advertising and beyondNo matter how big or small your business is, what industry you’ll work in, or what you sell, pay-per-click advertising should be a vital part of your digital strategy. With so much competition out ...
How Automation Can Make Performance Marketing More Efficient – Without Sacrificing CreativePerformance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional ...
How to build a conversion funnel using advanced digital marketingThis session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...
What Is Digital Marketing? Types, Strategies & Best PracticesDigital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...
Rapp Sets Sail With Princess Cruises, Wins Direct Response Marketing AOROmnicom precision marketing agency Rapp has been selected as the direct response marketing Agency of Record for Princess Cruises. Under the remit Rapp is tasked with boosting the brand’s CRM ...
All Marketing Is Performance Marketing NowMarketing and advertising have traditionally been split along a line. On one side are big brand campaigns that throw generous budgets at awareness-raising with flashy TV commercials and whole-page ...
15 Performance Marketing Insights To Pay Attention To In 2024As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...
Un-silo your PPC campaigns: 4 tactics for more cohesive marketingIt’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their ...
Landing Page OptimizationSo, the CEO thinks your company Web site is optimized to attract search engine traffic because when he types the company name into Google your home page is listed at the top of the search results. Of ...
The Role Of Behavioral Targeting Signals In Direct Response MarketingThe first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...
Branded PPC Campaigns for Your Law FirmPPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend ...
What Is PPC Management?PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...
3 PPC marketing trends to keep a pulse on in 2023As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out ...
How to Create a Digital Marketing FunnelDigital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...
How Conversion Rate Optimization Improves Online SalesConversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...
Improve Conversion Rate Optimization With a CRO ChecklistConversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...
How To Implement Effective Digital Marketing FunnelsWhat is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a ...
Direct Response IS BrandingToo many advertisers view direct response and brand marketing as two separate and distinct efforts, often managed by different departments within an organization. But really, they are two sides of the ...
Applying Conversion Rate Optimization to All Aspects of MarketingConversion rate optimization is a systematic way to convert prospects. When marketers talk about CRO, they’re generally focusing on the rate at which a website visitor becomes a lead, sales ...
10 Reasons to Ditch Your Marketing Funnel ReportMost marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your ...
How Will Digital Transformation Change the Marketing Funnel?The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales ...
Landing Page Optimization: Keep it SimpleIf there is one part of your website that is probably most important, it is your landing page. After all, as the name suggests, it’s where your customers land when they first arrive at your website, ...
9 Little-Known Tricks About Conversion Rate OptimizationThe truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. Many entrepreneurs have great presence on ...
Conversion Rate Optimization: From a Luxury to a Necessity in 2016A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that action manifests: The more visitors that sign up for a trial, ...
6 Things You May Not Know About Conversion Rate OptimizationConversion rate optimization is one of the fastest-growing movements in the digital marketing universe. For a long time, not many people knew about conversion rate optimization. It was often something ...
Demystifying Conversion Rate OptimizationDo you have trouble getting your website visitors to perform the action you want? If so, you’re not alone. Research has shown that many businesses are only able to convert just about 4% of the total ...
Forget Everything You Know About Conversion Rate Optimization And Focus On ThisConversion rate optimization is a big deal. Using the powers of CRO, you can leverage your existing website traffic, make a few minor changes, and boost revenue dramatically — all in a couple of weeks ...
6 steps to mobile landing page optimizationThe rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion ...
Conversion Rate Optimization (#CRO) for Lead Generation WebsitesConversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone call or form submission) and ...
Landing Page Optimization: How to Identify Testing OpportunitiesWhy landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; ...
Mobile Landing Page OptimizationLanding pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. On-page optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a ...