Get the latest insights in performance marketing – curated daily from trusted sources.
From Google Ads strategy and conversion optimization to funnels, direct response, and media buying – this is news that actually helps you grow.
Performance Marketing & Google Ads News
Gemini 3 Supercharged Marketing : 9 Tools & Workflows to Outpace Rivals in 2026Google AI with Gemini and Notebook LM streamlines strategy, analyzes data, and makes assets, helping marketers save time while keeping content authentic.
Low-cost filing platform Google Ads; lessons from Lululemon-TikTok Shop; and much moreIn a second Opinion Column on Getty, Fidus Law Chambers managing partner Shwetasree Majumder argues that the Delhi High Court should follow the UK’s recent ruling when deciding on its own landmark ...
Rewriting the Rules of Performance Marketing: The Creator-Led Growth AdvantageConsumers now buy through communities, not campaigns; partnership marketing led by creators is now the most direct trusted path to growth.
Hyper Dog Media Founder Featured in Hidden Gems Profile Highlighting Two Decades of Digital Marketing InnovationHyper Dog Media, a Denver-based digital marketing agency specializing in search engine optimization and pay-per-click advertising, has been featured in VoyageDenver’s Hidden Gems series, spotlighting ...
AI and Synthetic Data In QSR Marketing is About Visibility, Not Just EfficiencyMuch of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most obvious applications. The deeper story—one that many marketers are only ...
Google Advances AI Image Generation For AdsGoogle has launched new features that allow for advanced, AI-powered image generation through Nano Banana Pro in Google Ads, with new verification requirements for all content created with the company ...
How AI Stands To Shift HCP Marketing In 2026 And BeyondIn 2026 and beyond, I predict that more pharmaceutical companies will use AI in their HCP marketing workflows—namely, AI-driven precision targeting, content creation, content personalization and data ...
Firms going all-in on marketing to AI botsAccounting and other professional service firms are rushing to make sure that they will be mentioned in AI search results, with most planning to implement a strategy within the next six months.
Performance Branding: The Misalignment Between Brand and Performance MarketingMarketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why performance branding is essential for lasting results.
Should Advertisers Be Worried About AI In PPC?AI has powered PPC for years and is the hot topic right now. Here’s what matters, what doesn’t, and why context is key.
The Truth About AI In Marketing Measurement: What Works, What Doesn’t And What It Costs YouWhen it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer.
Summit delivers provocative look at AI as a tool for marketing industryRutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry innovators, alumni and students, who are interested in the latest trends and ...
Google To Advance Bidding Strategy In AdsGoogle will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...
The Rise Of Less-Is-More Marketing: Why It’s Time To Choose Quality Over Quantity In B2C & B2BThe shift to less-is-more marketing isn’t about doing less work. It’s about doing more of what really matters.
Marketing And AI Tools: Putting The ‘I’ In ‘AI’I urge us to use AI, push it, break it—but never let it replace the human authenticity that makes us good at our jobs.
netpulse AG Advances SEO and PPC Integration Through AI-Powered Marketing Solutions in SwitzerlandPRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities with advanced artificial intelligence technology designed to transform how businesses manage their ...
AI in marketing and ethics: A look at business, corporate and consumer perspectivesLeaders from SeeMe Index and Getty Images explore AI in marketing and ethics during the AI Deciphered conference.
Google Launches Ads Advisor & Analytics Advisor GloballyGoogle announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and Google Analytics accounts in early December.
The best way to use custom segments in Google AdsLearn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently.
Beyond Precision: Why Branding Requires More Than Just Performance MarketingSridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to create meaningful brand impact By 2025, digital advertising will have hit a ...
Traditional marketing is dead (almost)Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...
Holostenko & Partners Launches Global Crisis Management Strategy for Google Ads During Economic InstabilityODESA, Ukraine, July 14, 2025 (EZ Newswire) -- Holostenko & Partners, opens new tab, a leading Ukrainian digital marketing agency, has announced the launch of its new global crisis-response framework ...
Mamdani campaign dishes out millions to firm of key media strategist for Obama campaigns: 'She's the best'FIRST ON FOX: The campaign of New York City’s Democratic socialist mayoral candidate Zohran Mamdani has dished out millions to the firm of a key media strategist that helped shape the media-buying ...
Why You’re Losing The Media Game In 2025 (And How To Catch Up)Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let’s be blunt: If you’re still executing media buys across a patchwork of disconnected ...
Content Marketing Offers Distinct Advantages For Small Businesses Over PPCContent marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...
Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison DirectEDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand ...
Dan Kennedy's Old-School Direct Response Marketing Delivering Modern ResultsIt's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
Today's Digital Marketing Funnel (and How to Optimize Your Conversions)You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...
AUDIENCEX Redefines Media Buying with Guaranteed Performance and Predictable ROIProposal — Developing a tailored media buying strategy with guaranteed CPA terms, leveraging multi-touch attribution models to optimize media mix efficiency. Execution — Implementing AI-driven budget ...
Banner Health has Chosen Vision Media to Lead its Media Buying StrategyBELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the ...
Embracing Accountability: Best Practices For A More Responsible Era Of Digital MediaThe old saying “may you live in interesting times” has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly ...
How to Build an Effective Conversion Rate Optimization Plan: Article 1 of 4A/B testing and optimization offer the potential of big rewards for businesses. Too often, though, testing falls short, yielding few insights or performance gains. Often, at the heart of the problem ...
Brand Vs. Performance Marketing: Lessons from Advertising Week New YorkOne standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...
End-to-End Optimization of Your Digital Marketing FunnelThe marketing funnel shows the path your customers follow from first learning about your brand to making a purchase. This idea has been used by marketers and advertisers for more than 100 years, but ...
5 Stages in the Digital Marketing FunnelI ran into this colorful infographic depicting the digital marketing funnel the other day and thought I’d share it with you. That said, I shared this more because it’s colorful than the uniqueness of ...
Google Ads To Phase Out Enhanced CPC Bidding StrategyGoogle Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. Google is phasing out Enhanced CPC bidding. Existing ...
Google Ads Change Bid Strategy Popup DialogSome advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change their ...
Stay Ahead: Embrace Generative AI in Marketing NowGenerative AI has only been widely available for around 18 months, but it is already remaking many business functions, from finance to human resource to marketing. To keep up, marketers must embrace ...
All Marketing Is Performance MarketingIf Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other ...
PPC advertising: Budgeting and bidding strategiesSeveral considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...
Managed Direct Response Empowers Mortgage Companies to Scale Through Direct Mail and Digital MarketingIRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...
New: Google Ads Indicator "Limited By Bid Strategy"Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named "limited by bid strategy." This may show when Google thinks your campaign can get more value ...
Telling It Like It Is In Podcast Performance MarketingThe podcast market looks very different across the pond. Performance marketing comprises more than half of the $1.8 billion US podcast advertising industry (projected to hit $2.3 billion this year).
How To Get The Most From Direct Response MarketingNew marketing methods and strategies are constantly emerging, but there’s one that’s proven to drive your business forwards and deliver results fast. Most businesses are involved in some form of ...
3 PPC marketing trends to keep a pulse on in 2023As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out ...
Comparing PPC And SEO: Which Has A Greater ROI For Law Firms?Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Asking whether it’s better for your firm to focus advertising ...
5 PPC Advertising Lessons From A B2B Growth MarketerGetting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...
Google PPC Can Improve Your HVAC Marketing StrategyDigital channels are frequently talked about as a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs like cost per lead and total lead ...
PPC Marketing for AttorneysIt’s essential to think about where you want to go with your PPC efforts and how they align with your firm’s larger objectives. Consider the following categories: Once you’ve identified your goals and ...
How to Create a Digital Marketing FunnelDigital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...
Funnel Construction Officially Launches To Deliver Groundbreaking Marketing Solutions To ClientsNew, prominent funnel marketing agency, Funnel Construction, announce their official launch to offer funnel-based marketing and build high-converting sales funnels for businesses The team at Funnel ...
CRO in 2022: A Strategy to Deliver Continuous Returns Throughout the YearA strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs. Is it more important to get new customers or to keep the ones you have? All ...
How Conversion Rate Optimization Improves Online SalesConversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...
What’s Next For Performance MarketingThe lines between performance marketing and brand marketing continue to blur. As marketing strategy is adjusted to accommodate technology’s innovations and consumers’ shifting preferences, the changes ...
Performance marketing, is it really effective?Airbnb's decision to permanently cut its performance marketing spend and focus on brand marketing and public relations has brought the efficacy of performance into the spotlight. The move from the ...
Conversion Rate Optimization Tips For E-Commerce PlatformsAfter migrating your store to a new platform such as Wix, Shopify or BigCommerce (Full disclosure: My company uses BigCommerce), you want to make sure that visitors complete a certain desired action.
How To Implement Effective Digital Marketing FunnelsWhat is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a ...
10 Reasons to Ditch Your Marketing Funnel ReportMost marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your ...
How Will Digital Transformation Change the Marketing Funnel?The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales ...
Conversion Rate Optimization: From a Luxury to a Necessity in 2016A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that action manifests: The more visitors that sign up for a trial, ...
How to Play Smart in a World of Senseless Conversion Rate Optimization TacticsReading a lot of conversion rate optimization tactics online and can’t wait to apply them? Make sure you learn to do it the smart way. Plenty of people will offer tactics for conversion rate ...
Demystifying Conversion Rate OptimizationDo you have trouble getting your website visitors to perform the action you want? If so, you’re not alone. Research has shown that many businesses are only able to convert just about 4% of the total ...
Conversion Rate Optimization--Which Tools Are Best?Conversion Rate Optimization, or CRO, is the process by which performance marketers improve on desired actions, such as clicks on an offer, open rates of an email, downloads of an app, or purchases in ...
Conversion Rate Optimization (#CRO) for Lead Generation WebsitesConversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone call or form submission) and ...
Killing It With Conversion Rate OptimizationWe’re all familiar with the adage “actions speak louder than words.” It underscores the premise that, despite what people may tell you about themselves and their preferences, their actions will often ...
Ethos Environmental Announces Infomercial Premiere and Launch of Direct Response Marketing ProgramIRVINE, Calif., May 12, 2011 (GLOBE NEWSWIRE) -- Ethos Environmental, Inc. (Pink Sheets:ETEV), which recently merged with Regeneca International, Inc., is hosting an Infomercial Premiere and Direct ...
Greene Concepts, Inc.'s AccuBrite Prepares Direct Response Marketing for Television Advertisement CampaignNEW YORK, Jan. 18, 2011 (GLOBE NEWSWIRE) -- Greene Concepts, Inc.'s (PINK: LKEN) AccuBrite, Inc has announced the signing of a production and direct response campaign management agreement with ...
Lessons from the Oldest Direct Response Channel – BeggingDirect marketing exists all around us. And, whether we like to admit or not, almost every interaction has a monetary component tied to it at some level. The waiter who gives great service? In an ideal ...