Innovative ideas like a breathing app that adapts to your real breathing patterns can sound exciting. But the question is: do people actually want this? Or is it just more stress-coping tech we think we need?
Analysis: Why This Matters
Many startups create what seems like a good idea — but forget to check if their audience truly needs it. When building health or wellness tech, it’s easy to assume that personalization or novelty will drive adoption. However, without proven demand or clear pain points, you risk wasting time and resources.
This shows up when initial signups are low, or feedback indicates the product isn’t solving a pressing problem. It’s also common to see innovations that are technically sound but lack market fit.
How to Approach Problem-Solving
Before investing heavily in a MVP or marketing, validate whether the core idea solves a real, immediate pain. Ask yourself:
- Does my target audience recognize a need for real-time breathing adaptation?
- Are users willing to lay down and use their phone daily for this purpose?
- What specific benefit am I providing that existing solutions don’t?
Use simple tests, like surveys or quick landing pages, to gauge genuine interest. For example, create a landing page describing your app’s value and see how many visitors click or sign up. This helps you understand if people see value in what you are offering before building the full product.
Actionable Tips to Validate Your Idea
- Build a clear value proposition: What problem are you solving, and how is it better?
- Create a simple landing page or explainer video and track conversions.
- Conduct direct interviews with potential users to understand their needs.
- Start with an MVP that’s quick and cheap — gauge interest first.
- Monitor feedback and adjust based on real user responses, not just assumptions.
Close
The key isn’t just building tech — it’s building the right tech for the right people. Validate your core idea first, then scale. If your audience genuinely needs a personalized breathing app, they’ll tell you through their actions, not just wishes.