Tracking conversions accurately is critical for any business relying on online marketing. Yet, many marketers find their conversion metrics muddied by technical glitches. A common issue is the firing of duplicate purchase tags that lead to inaccurate data. Here’s how to tackle the problem of double tags from the Google & YouTube app, ensuring clear … Read more
Many businesses struggle to make the most of their advertising budgets, especially when venturing into new campaign types like Meta’s A+SC (Advanced Shopping Campaigns). Spending $15K on cold traffic can feel like a gamble, but with the right strategies, it can lead to profitable outcomes. Here’s how to turn your cold traffic campaigns into a … Read more
In the world of digital products, many entrepreneurs get it wrong from the start. They often focus on creating a product first, only to find themselves struggling to sell it later. The key to successful sales lies not in the product itself, but in understanding the customer’s pain points. If you want to sell digital … Read more
In the fast-paced world of fashion, testing new products effectively is vital for staying ahead of the competition. Many marketers find themselves overwhelmed by the need to quickly identify which ads work and which don’t. The challenge lies in executing a mass testing strategy that not only yields reliable results but also maintains cost efficiency. … Read more
Many advertisers find themselves in a similar predicament: navigating the complexities of Google Ads while trying to balance budget efficiency with effective conversions. In this case, you’re dealing with a new campaign that started with Maximize Clicks, and you’re questioning whether to switch to Maximize Conversions before the learning phase is complete. This post explores … Read more