The Problem of Low Adoption Rates Imagine building a fantastic product that solves a real problem but hardly anyone uses it. This is a common scenario for many developers, as seen with the AI image upscaler app, Adima, which offers unique features but has only around 10,000 downloads. This situation raises critical questions about marketing … Read more
In the world of e-commerce, understanding the customer journey is crucial for maximizing profits. Many businesses focus on metrics like ‘Add to Cart’ without fully grasping how these actions translate into actual sales. This can lead to confusion and missed opportunities for growth. Analysis When you track ‘Add to Cart’ as your primary metric, you … Read more
As a business owner, you might find yourself spending countless hours consuming content online, yet seeing little to no return on that investment. This is a common challenge many face: investing time and resources into platforms that don’t yield profits. If you’ve ever felt like you’re just feeding the Big Tech machine without reaping any … Read more
Introduction As a small business owner, selecting the right hosting provider is crucial for your online success. Many entrepreneurs fall into the trap of choosing a seemingly affordable option, only to discover that it leads to significant performance issues and lost revenue. In this post, we’ll explore the common pitfalls of choosing the wrong hosting … Read more
Many B2B marketers look at Impression Share Lost (Budget) to decide how much to spend. But does that number truly reflect your ideal budget? Not always. Relying solely on this metric can mislead your strategy and leave profit on the table. Why This Matters Impression Share Lost (Budget) shows how often your ads could have … Read more