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Maximizing Shortform Marketing for Consumer Apps on Facebook and Snapchat

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Shortform marketing is rapidly evolving, especially for consumer apps. While platforms like TikTok, Instagram Reels, and YouTube Shorts have dominated the conversation, Facebook and Snapchat are often overlooked. This article dives into the potential of shortform marketing on these platforms, providing actionable insights for consumer app marketers. Understanding the Landscape of Shortform Marketing Shortform content … Read more

How to Diagnose and Fix Performance Max Campaign Issues

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Experiencing a drop in campaign performance can be frustrating, especially after a successful stretch. For businesses relying on platforms like Google Ads, understanding the nuances of algorithm changes and budget adjustments is crucial. If you’ve noticed your Performance Max (PMax) campaign hasn’t been delivering the same results post-budget increase, it’s time to take a closer … Read more

Why Your Google Ads Click to Conversion Is Dropping: A Deep Dive

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Your Google Ads campaigns can be a significant source of leads and sales, so it’s frustrating when you notice a drop in your click-to-conversion rate. You might be seeing consistent click-through rates (CTR), but if conversions are plummeting, it’s critical to understand what’s happening. This phenomenon often sparks confusion. If your CTR remains stable, you … Read more

How to Build a Marketing Funnel for Your Micro SaaS

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Many micro SaaS founders face a common challenge: they create engaging content that garners attention but struggle to convert that interest into actual users. If your videos are racking up views but not driving traffic to your product website, it’s time to rethink your marketing funnel. Understanding the customer journey is crucial. You need a … Read more

How to Secure Your First Customer in AdTech: Proven Strategies for Startups

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Starting a new venture in the adtech space can be both exciting and daunting. As a founder, you want to avoid the pitfalls that led to your previous startup’s failure. The key to success often lies in securing your first customer, which can set the stage for future growth. Here’s how to approach this critical … Read more