When you launch a Google Ads campaign, you expect clear and reliable metrics to gauge its success. However, discrepancies in reported data can lead to confusion and concern. Recently, a user reported a troubling experience: a surge in new users but almost no first openings or monthly active users (MAU). After filing a complaint, the … Read more
When it comes to professional development, every dollar counts. If you have a $750 budget for training, you want to ensure you get the most out of it. Whether you’re looking to enhance your skills in APIs, scripts, or SQL, this guide will help you make the best decisions. Why This Matters In today’s tech … Read more
Major retail companies are at a turning point with their advertising strategies. As they face increasing pressure to control more of their customer data and improve ad performance, questions arise about their next moves. Will they develop their own ad technology, or rely on external platforms? This strategic shift can shape the future of retail … Read more
Recent shifts in consumer behavior have left many online retailers examining their digital strategies. If you notice a sudden drop in add-to-cart conversions, it’s crucial to ask: is your current shopping setup still effective? With recent data indicating drops from 15 add-to-carts down to just 2, a reevaluation is more than necessary. Performance Max (PMax) … Read more
Launching a search campaign with a low CPC of around $0.50 and receiving many clicks can feel promising. Yet, if those clicks don’t convert into sales, it suggests a disconnect that needs immediate attention. Many advertisers face this issue early on, especially within the first 24 hours of launch. But understanding why this happens and … Read more