Launching a new Shopify app can be a daunting task, especially when you’ve already experienced success with your Shopify store. You’ve built a solid foundation, but now you’re facing the classic founder dilemma: how to effectively sell your app to a skeptical audience. This challenge is common among entrepreneurs who transition from product creation to … Read more
Launching a Shopify app can be an exhilarating venture, but turning that initial spark of interest into traction often presents real challenges. If you’ve built a Shopify app and find yourself struggling to attract users despite a successful store behind it, you’re not alone. Many founders face hurdles not because of their product but because … Read more
When running Facebook ads, a drop in CPM (Cost Per Mille) can seem like a win. However, if your CTR (Click-Through Rate) also decreases, it raises a red flag. This scenario is not uncommon, and understanding the underlying issues is crucial for optimizing your ad performance. In this post, we’ll explore why a declining CTR … Read more
Imagine you launch a Google Ads campaign with high click-through rates (CTR), and yet, conversions refuse to materialize. It’s a frustrating scenario for any marketer. Many assume that the culprit lies solely in the ads or targeting. However, there are often hidden factors at play that can kill conversion rates even when everything seems shiny … Read more
Reaching a monthly spend of $400,000 on Meta advertising is no small feat. It requires precision in every aspect of your marketing strategy — from product offering to audience targeting. When everything outside the ad account is optimized, scaling becomes significantly easier. Let’s dive into why this holistic approach matters and how to achieve it … Read more