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    <loc>https://jyler.com/residential-hvac-sales-on-100-commission-do-this-not-that/</loc>
    <lastmod>2026-10-02T21:10:00-04:00</lastmod>
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      <video:thumbnail_loc>https://jyler.com/post-images/residential-hvac-sales-on-100-commission-do-this-not-that-infographic.png</video:thumbnail_loc>
      <video:title>Residential HVAC Sales on 100% Commission: Do This, Not That</video:title>
      <video:description>Key Takeaway Residential HVAC sales rewards process over personality. The reps who earn steady commission run a real load calculation and follow up for.</video:description>
      <video:content_loc>https://jyler.com/videos/residential-hvac-sales-on-100-commission-do-this-not-that.mp4</video:content_loc>
      <video:publication_date>2026-10-02T21:10:00-04:00</video:publication_date>
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  <url>
    <loc>https://jyler.com/7-content-writing-mistakes-that-send-readers-away-and-the-fix-for-each/</loc>
    <lastmod>2026-10-02T20:24:08-04:00</lastmod>
    <video:video>
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      <video:title>7 Content Writing Mistakes That Send Readers Away (And the Fix for Each)</video:title>
      <video:description>Key Takeaway The content writing mistakes that cost you readers happen before you type a word. They start with the person you write for and the promise.</video:description>
      <video:content_loc>https://jyler.com/videos/7-content-writing-mistakes-that-send-readers-away-and-the-fix-for-each.mp4</video:content_loc>
      <video:publication_date>2026-10-02T20:24:08-04:00</video:publication_date>
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  <url>
    <loc>https://jyler.com/three-hours-on-one-support-ticket-a-case-study-in-fixing-software-problems-yourself/</loc>
    <lastmod>2026-10-02T20:08:43-04:00</lastmod>
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      <video:thumbnail_loc>https://jyler.com/post-images/three-hours-on-one-support-ticket-a-case-study-in-fixing-software-prob-infographic.png</video:thumbnail_loc>
      <video:title>Three Hours on One Support Ticket: A Case Study in Fixing Software Problems Yourself</video:title>
      <video:description>Key Takeaway A business owner lost almost three hours on a single software support thread to answer one automation question. The fix was a short.</video:description>
      <video:content_loc>https://jyler.com/videos/three-hours-on-one-support-ticket-a-case-study-in-fixing-software-prob.mp4</video:content_loc>
      <video:publication_date>2026-10-02T20:08:43-04:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://jyler.com/ai-or-hiring-the-straight-comparison-every-sales-team-needs/</loc>
    <lastmod>2026-10-02T19:09:24-04:00</lastmod>
    <video:video>
      <video:thumbnail_loc>https://jyler.com/post-images/ai-or-hiring-the-straight-comparison-every-sales-team-needs-infographic.png</video:thumbnail_loc>
      <video:title>AI or Hiring? The Straight Comparison Every Sales Team Needs</video:title>
      <video:description>Key Takeaway A sales gap has two possible causes. Not enough hands or the wrong kind of work filling the hands you have. AI fixes the second. Hiring fixes.</video:description>
      <video:content_loc>https://jyler.com/videos/ai-or-hiring-the-straight-comparison-every-sales-team-needs.mp4</video:content_loc>
      <video:publication_date>2026-10-02T19:09:24-04:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://jyler.com/what-changes-after-a-private-equity-takeover-a-primer-for-operators/</loc>
    <lastmod>2026-10-02T18:09:28-04:00</lastmod>
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      <video:thumbnail_loc>https://jyler.com/post-images/what-changes-after-a-private-equity-takeover-a-primer-for-operators-infographic.png</video:thumbnail_loc>
      <video:title>What Changes After a Private Equity Takeover: A Primer for Operators</video:title>
      <video:description>Executive Summary A private equity takeover rarely changes the work on Monday morning. It changes the scoreboard. The new owners care about cash, so the.</video:description>
      <video:content_loc>https://jyler.com/videos/what-changes-after-a-private-equity-takeover-a-primer-for-operators.mp4</video:content_loc>
      <video:publication_date>2026-10-02T18:09:28-04:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://jyler.com/fix-dmarc-failure-a-case-study-in-third-party-email-alignment/</loc>
    <lastmod>2026-10-02T17:16:08-04:00</lastmod>
    <video:video>
      <video:thumbnail_loc>https://jyler.com/post-images/fix-dmarc-failure-a-case-study-in-third-party-email-alignment-infographic.png</video:thumbnail_loc>
      <video:title>Fix DMARC Failure: A Case Study in Third-Party Email Alignment</video:title>
      <video:description>Key Takeaway A business owner&apos;s monthly campaigns kept failing DMARC while every record in their DNS panel looked fine. The problem was that none of them.</video:description>
      <video:content_loc>https://jyler.com/videos/fix-dmarc-failure-a-case-study-in-third-party-email-alignment.mp4</video:content_loc>
      <video:publication_date>2026-10-02T17:16:08-04:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://jyler.com/content-writing-bad-habits-vs-good-habits-compared-side-by-side/</loc>
    <lastmod>2026-10-02T18:07:32-04:00</lastmod>
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      <video:thumbnail_loc>https://jyler.com/post-images/content-writing-bad-habits-vs-good-habits-compared-side-by-side-infographic.png</video:thumbnail_loc>
      <video:title>Content Writing: Bad Habits vs Good Habits, Compared Side by Side</video:title>
      <video:description>Key Takeaway Content writing is a set of choices you can copy. Weak drafts fill space, while strong drafts answer one question fast and back it up. This.</video:description>
      <video:content_loc>https://jyler.com/videos/content-writing-bad-habits-vs-good-habits-compared-side-by-side.mp4</video:content_loc>
      <video:publication_date>2026-10-02T16:26:16-04:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://jyler.com/sales-hiring-is-broken-how-to-attract-reps-who-can-actually-sell/</loc>
    <lastmod>2026-10-02T16:29:08-04:00</lastmod>
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      <video:thumbnail_loc>https://jyler.com/post-images/sales-hiring-is-broken-how-to-attract-reps-who-can-actually-sell-infographic.png</video:thumbnail_loc>
      <video:title>Sales Hiring Is Broken: How to Attract Reps Who Can Actually Sell</video:title>
      <video:description>Hiring salespeople has become a guessing game on both sides of the table.</video:description>
      <video:content_loc>https://jyler.com/videos/sales-hiring-is-broken-how-to-attract-reps-who-can-actually-sell.mp4</video:content_loc>
      <video:publication_date>2026-10-02T16:08:20-04:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://jyler.com/how-many-email-automation-flows-should-you-run-a-technical-count/</loc>
    <lastmod>2026-10-02T15:22:54-04:00</lastmod>
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      <video:thumbnail_loc>https://jyler.com/post-images/how-many-email-automation-flows-should-you-run-a-technical-count-infographic.png</video:thumbnail_loc>
      <video:title>Email Flow Count</video:title>
      <video:description>Count triggers not variations, size flows to order frequency, trigger on every order threshold, and time nudges to the customer clock.</video:description>
      <video:content_loc>https://jyler.com/videos/how-many-email-automation-flows-should-you-run-a-technical-count.mp4</video:content_loc>
      <video:publication_date>2026-10-02T10:09:18-04:00</video:publication_date>
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