Managing marketing performance

Marketing Performance Management The success of our marketing performance just like any performance management system depends on the metrics that drive the measurements and decision making as we manage our businesses on a daily basis. Our perception and actions depend on how we decide about the ways moving forward. What is good performance? What is unacceptable performance? What is great ...

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Marketing metrics examples

Examples of Frequently Used Marketing Metrics: Customer Acquisition Cost Average marketing and sales cost associated with acquiring new customer. Example: total marketing investment divided by number of new customers. Customer Retention Percent of our customers who keep doing business with us. Customer retention rate is calculated per period, for example, annual customer retention rate.

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Creating marketing plan

Developing Successful and Effective Marketing Plan The following is a list of most frequently considered issues by marketing and sales managers. Developing marketing plan is a process of creating a roadmap for building success in the marketplace. It’s about exploring the market trends and opportunities and outperforming competitors while building long-term competitive advantage.

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How to create marketing report

The outline and format of marketing reports Marketing report is an extremely detailed approach of how you would like to promote the organization’s services or products. Learn how to create marketing dashboard reports in Excel:

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Pareto chart for Excel

The Pareto Principle also known as 80/20 principle or 80/20 rule has been applied to business analysis and decision making in variety of business disciplines such as operations management, quality management and marketing management.

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Product life cycle strategies

The Product life cycle explains the product evolution stages during the entire product life cycle. There are generally four product life cycle stages: 1. market introduction, 2. market growth, 3. market maturity, and 4. market decline. Market Introduction During this stage the product is has been introduced for a first time by using above average advertising and promotional investments by ...

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RFM Recency, Frequency, Monetary Marketing Database Analysis

RFM is a database marketing technique originally developed and used in direct marketing and retail industry. This approach can be used in any industry to support marketing and sales decisions for developing marketing and sales strategies and tactics. RFM tool is used for analyzing customer behavior and identifying customer groups with similar behaviors.

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What is sales funnel?

Sales pipeline or sales funnel is a sales reporting tool which gives you an overview of your sales force performances. It shows you the sales performances in different sales process stages for different accounts, sales reps, leads, periods, etc.

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Situation analysis in marketing

The most crucial portion of the marketing plan is definitely the situation analysis. This is actually the portion of your own marketing strategy which demonstrates your own marketing goals and objectives for your business. Having the ability to discover your own target segment will help you strengthen your own marketing and advertising tactics and strategies. Once the current advertising and ...

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Social media marketing research ideas

Social media, such as Facebook, Twitter, YouTube, and many other popular locations, are becoming an increasingly popular method of promotion, sales, and marketing campaigns, but what many businesses are only on the cusp of discovering is that they also offer a significant opportunity for social media marketing research.  This can bring several important benefits along with its practice. The following ...

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