How come businesses even these days are still investing marketing money on direct mail?

QuestionsCategory: Sales, Marketing & Customer ManagementHow come businesses even these days are still investing marketing money on direct mail?
Emmett Sanchez asked 6 months ago
1 Answers
Corey Richards answered 6 months ago

Direct mail can be very effective and has some advantages compared to other media. For example, it provides greater response compared to some other channels, lets you get to the right consumers – it is very targeted.
Direct mail allows you to reach your ideal customers by letting you focus on the perfect target audience. Rather than publishing things and wishing great leads find it – why don’t you get in touch with those who are probably thinking about your products and services? Using many attributes to pick from for example age, earnings, zip codes, activities… you are able to target the specific individuals who can not just offer you their interest – but purchase from you actually.
Direct mail can also be much more reliable compared to various other mass media.
Since most people are dedicated to other media, including direct mail to your combo will allow you to get new opportunities.
Needless to say, you will not just do direct mail – yet since it really works, it’s a terrific additional funnel to take a look at.