Marketing audit tips

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Marketing Audit: Organizational Marketing Assessment Marketing Audit is an organizational marketing assessment approach with the purpose of analyzing the marketing approach. Marketing Audit is very […]

Marketing mix model and strategy

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The marketing mix model is a process for planning and strategy development that involves four elements within your control.  These are: Product Price Place Promotion

Managing marketing performance

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Marketing Performance Management The success of our marketing performance just like any performance management system depends on the metrics that drive the measurements and decision […]

Marketing metrics examples

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Examples of Frequently Used Marketing Metrics: Customer Acquisition Cost Average marketing and sales cost associated with acquiring new customer. Example: total marketing investment divided by […]

Creating marketing plan

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Developing Successful and Effective Marketing Plan The following is a list of most frequently considered issues by marketing and sales managers. Developing marketing plan is […]

How to create marketing report

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The outline and format of marketing reports Marketing report is an extremely detailed approach of how you would like to promote the organization’s services or […]

Pareto chart for Excel

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The Pareto Principle also known as 80/20 principle or 80/20 rule has been applied to business analysis and decision making in variety of business disciplines […]

Product life cycle strategies

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The Product life cycle explains the product evolution stages during the entire product life cycle. There are generally four product life cycle stages: 1. market […]