What is a BCG Matrix?

February 23, 2015 jyler 0

The BCG Matrix is a useful device for considering the relevant interactions of a portfolio of profit centers (in an individual business) or the interactions […]

Marketing audit tips

February 8, 2015 jyler 0

Marketing Audit: Organizational Marketing Assessment Marketing Audit is an organizational marketing assessment approach with the purpose of analyzing the marketing approach. Marketing Audit is very […]

Product life cycle strategies

February 8, 2015 jyler 0

The Product life cycle explains the product evolution stages during the entire product life cycle. There are generally four product life cycle stages: 1. market […]