What is a BCG Matrix?

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The BCG Matrix is a useful device for considering the relevant interactions of a portfolio of profit centers (in an individual business) or the interactions […]

Marketing audit tips

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Marketing Audit: Organizational Marketing Assessment Marketing Audit is an organizational marketing assessment approach with the purpose of analyzing the marketing approach. Marketing Audit is very […]

Product life cycle strategies

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The Product life cycle explains the product evolution stages during the entire product life cycle. There are generally four product life cycle stages: 1. market […]