What is a marketing plan?

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Your Marketing Plan should explain in details the following: Your current and / or potential customers, typical customer profile, what drives customers to do business […]

The 4 Ps of marketing

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Product Product Portfolio is a strategic group of products the company offers to its target customers and creates value for its stakeholders. The product portfolio […]

Customer segmentation ideas

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Performing Customer Segmentation Analysis and dividing your customer base into different segments based on different criteria is a great exercise for discovering profitable segments and […]

Marketing audit tips

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Marketing Audit: Organizational Marketing Assessment Marketing Audit is an organizational marketing assessment approach with the purpose of analyzing the marketing approach. Marketing Audit is very […]

Marketing mix model and strategy

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The marketing mix model is a process for planning and strategy development that involves four elements within your control.  These are: Product Price Place Promotion

Creating marketing plan

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Developing Successful and Effective Marketing Plan The following is a list of most frequently considered issues by marketing and sales managers. Developing marketing plan is […]