Many successful companies promote their services via targeted tactics to various customer segments of its population. Demographic are usually statistical element of advertising utilized to define the population segments simply by using and monitoring data. If little or even big companies demand a targeted process to reach customers, demographic affects almost all alternatives a company […]
Developing value for your customers Once the business identifies customer needs and preferences the next step in the process is developing value proposition. The Value Proposition is related to the positioning strategy of the business which takes into consideration the target customers, direct and indirect competitors and general market trends (current trends and future predictions).
A market research survey is one of the most simple and direct avenues that your business can take to obtain information from your current and prospective customers. The purpose of this technique is to obtain data from a segment of your target market so that you will be better informed regarding what they want and […]
Marketing Audit: Organizational Marketing Assessment Marketing Audit is an organizational marketing assessment approach with the purpose of analyzing the marketing approach. Marketing Audit is very useful exercise for any organization because it can reveal weaknesses and identify opportunities for improving the current marketing activities taken by the organization. Marketing Audit is strategic marketing assessment and […]