What is branding and how to develop a strong brand? Branding is the business activity of developing and creating successful brands for companies, products, services, individuals, events and anything that companies promote, market and sell in the marketplace.
Strategic Brand Management Your brands are one of the most valuable assets your company owns. Just like any other assets brands have value – they are built on trust, customer loyalty, creating value for the customer, satisfying customer needs and … Continued
Creating marketing plan could seem a tough task, yet along with some preparation a small business owner could create simple and yet powerful tactics that could lead to business growth. Generally a mix of advertising methods & creative tools could … Continued
Why and how you need to monitor your brand, company and product mentions online Every business decision and consumer purchase decision involves some degree of online research. Buyers and purchasing managers as well as business managers and professionals will always … Continued
Have you ever wanted to have your own special brand? Many small business owners think they must be giant corporations to have a successful brand. Nothing could be further from the truth. Think about some of the major brands we … Continued