Colors Used In Advertising

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Colors have significant impact on people – their mood and perception. Different colors influence people in a different way and different influences trigger different actions […]

Developing your brand

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Have you ever wanted to have your own special brand? Many small business owners think they must be giant corporations to have a successful brand. […]

What is a BCG Matrix?

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The BCG Matrix is a useful device for considering the relevant interactions of a portfolio of profit centers (in an individual business) or the interactions […]

Advertising a New Product

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Learn the Keys to Marketing That Will Make Your Product Blast Off! When it comes time to start advertising a new product, you don’t just […]

Advertising Rate Card

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Advertising rate card is a document provided by a newspaper or other print publication featuring the organization’s rate for advertising. It may also detail any […]

7 Must-Do Tips for Marketing

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1. Get on Your Soapbox: A solid brand position is rooted in a passionate commitment to the customer. What do you believe about your industry, […]